Sep 05 2012
So many writers rush onto social media with tunnel-vision. All they can see is 99 new ways to blitz others about their books, and it makes me kind of sad because there are a lot of benefits to being on social media that have little to do with marketing or sales. When we look out …
Aug 31 2012
Happy Friday and WHEEEEE!!!! Finally, a holiday weekend! I don’t remember the last time I needed rest this badly, and just so you know, no blog on Monday. I’m honored to serve the writing community, and one thing I know for certain, is that being a successful author is not for the faint of heart, …
Aug 29 2012
It is estimated that the average American is exposed to about 3,000 advertising messages a day. Everywhere we go there is yet another ad—billboards, commercials, radio, train tunnels, e-mail, cereal boxes, mail boxes, and even on the golf holes and bathroom stalls. We cannot escape being constantly pitched to no matter where we hide. How …
Aug 27 2012
Today we are going to talk about character, but I want you guys to breathe and relax. Give yourselves permission to not know everything. Art is not one of those things that we take a few lessons and “graduate” as experts. True artists never stop learning. We read, take classes, and always push ourselves to …
Aug 24 2012
When it comes down to it, most of us want to be winners. We like being #1, and it is very human to want the adoration and attention that goes with being the best. Face it, we admire winners. The world pauses for the Olympics, football games, the World Cup, and the Tour de France. …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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