Sep 28 2012
Okay, since I get to drive to San Antonio today, I figured we’d just plow ahead and take on Lesson Two in my structure series. I strongly recommend checking out Monday’s lesson if you haven’t yet. Each of these blogs will build upon the previous lesson. By the end of this series, I hope you …
Sep 26 2012
Emphatically, YES!!! I know many writers are hesitant to the idea of blogging. It feels like just another social media chore, but nothing can be farther from the truth. In fact, blogging is probably the ONLY form of social media that 1) draws from a writer’s strengths and 2) doesn’t try to fundamentally change our …
Sep 24 2012
The normal world’s connect to the…inciting incident. Inciting incident’s connected to the…turning point. The turning point’s connected to the…next act….and here’s the bones of your boooooook. Okay, I promise to stop singing…for now :D. Want a way to stand out from all the other writers clamoring to get an agent’s attention? Want to be a …
Sep 21 2012
The Internet and social media offer us tremendous power and control over our author career, but with great power comes great responsibility. Sometimes we need to make tough decisions. We must remember that everything we say and do on-line serves as part of our brand. We are closing in on an election and it is …
Sep 19 2012
The world around us is changing so quickly that most of us struggle to keep up. New paradigms call for new rules and new social norms. What do we keep from the old? What do we add to the new? The common denominator to all this social media technology is the human heart beating in …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →
