Apr 20 2012
Normally, I only talk about social media on Wednesdays, but today we are going to talk about something vitally important for anyone using Twitter to build a platform. Hash tags. Hash tags are wonderful. They can connect us to people all over the globe that we could never meet any other way. Hash tags …
Apr 18 2012
Last summer I wrote a rather controversial post The WANA Theory of Economics. I explained why traditional marketing doesn’t sell books. Oh, don’t get me wrong, it will sell some books, but it lacks the ability to mobilize the fat part of the bell curve–that HUGE population of folks who would normally not define …
Apr 16 2012
Want to know the secret to success? Quitting. Yes, you heard me correctly. And, if you’re a creative professional, it is in your interest to learn to get really good at quitting. Maybe you’ve felt like a loser or a failure, that your dream to make a living with your art was a fool’s …
Apr 13 2012
Writers are no strangers to stress. Many of us work full-time day jobs and write, or we balance a family and write, or we balance a family, a day job, and school, and write. There is just so much to keep up with, and few of us are blessed enough to have a secret lab …
Apr 11 2012
We live in a wonderful world, an amazing time with infinite possibilities. Writers have more power than ever before in the whole of human history. Many of us are explorers in a New World, charting unknown territories in a realm with no boundaries. The Digital World has no limits, because its genesis is human …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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