Feb 29 2012
Yesterday, one of the commenters asked my thoughts about introverts on social media. At first glance, it seems that social media, social networking and social platform-building is a job made in heaven for the extrovert. Well, yes and no. Actually, each personality brings a unique skill set to the table. The terms “extrovert” and “introvert” …
Feb 28 2012
Hey, there! I know it’s only Tuesday, but today I am doing something a little different. I know that I’m tough with you guys about trying new things. What is it I say? “Nothing great happens in the comfort zone.” Wait. I probably poached that off NYTBSA Bob Mayer. Anyway, the sentiment remains. We don’t …
Feb 22 2012
Last week, I picked on The Big Six in Bracing for Impact–The Future of Big Publishing in the New Paradigm, so today we are going to talk about Amazon. There seem to be two camps when it comes to Amazon. Either they are a tool of Satan and are actually responsible for the cute …
Feb 17 2012
Thank you Parks Australia for the image. A couple of weeks ago, I started a new series that I called Don’t Eat the Butt. Why? Because typing “butt” makes me giggle. No, I think there are some important lessons here, so let me explain. I have always found the puffer fish fascinating. For those who choose to eat the puffer …
Feb 15 2012
Have you ever witnessed a car accident? Have you ever seen the accident coming before it even happened? I have. I recall being on a road trip to Florida and we hit a terrible rainstorm. The flooding was so bad that all the cars were slowing down to maybe ten miles an hour so as …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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