Mar 28 2012
Photo credit: Thomas Hawk Creative Commons Last week, in Understanding Author Platform–Part One we talked about how platform has changed in the digital age, why tools of yester-year won’t work and how an outdated approach can do little to eventually drive book sales (and also leave a writer too worn out to create). We also talked …
Mar 26 2012
Last week, we started talking about voice. Voice is the essence of our writing, and having a strong, original voice can be the ticket to literary legend. I believe most of us are born with a storytelling voice. All humans are storytellers, and, in fact, humans passed on information, history, and stories orally for thousands …
Mar 21 2012
Image from Street Art Utopia. One of the words writers hear a lot of is “platform.” What is it? How do we get one? How much time do we need to put in on social media for it to count? Do we get time off for good behavior? All good questions, but before I address …
Mar 19 2012
One of my new favorite movies is the Woody Allen film Midnight in Paris, and I feel all writers should watch this movie. Gil Pender (the protagonist) is a Hollywood hack who longs to live in Paris and become a real writer. He yearns to leave his rich and accepted life as a screenwriter …
Mar 16 2012
A few weeks ago, I started a series that I called Don’t Eat the Butt. Why? Because typing “butt” makes me giggle. No, I think there are some important lessons here, so let me explain. I have always found the puffer fish fascinating. For those who choose to eat the puffer fish, there is only ONE TINY PART …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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