Jan 27 2012
This blog is dedicated to helping writers holistically. We are more than robots sitting at a desk pounding out word count. We have hopes, dreams, fears, bad habits and baggage. Monday is dedicated to helping you guys with craft. Wednesdays is to help you build your platforms. Fridays are my choice, but I like to …
Jan 13 2012
Today I am starting a new series that I am calling Don’t Eat the Butt. Why? Because typing “butt” makes me giggle. In all seriousness, I like to think. In fact I think a lot and probably far too much. I wonder about the first person who ate an oyster. Was it a dare? Someone …
Jan 06 2012
They were Kung-Fu Writing! Those geeks were fast as lighting! Adverbs a little bit frightening! Okay, I’ll stop. 2012 is the Year of the Dragon! Hiyah! *does really lame karate kick*. And yes, I screwed up and initially put Year of the Tiger. But was it really a goof? I think NOT. 2012 is gonna …
Jan 04 2012
Kristen is a TOTAL Dean Koontz fan-girl! Last week we talked about why traditional marketing doesn’t sell books and why marketing for writers requires a very different approach. We also discussed what critical event transpires to turn a good writer/good book into a legend—the mobilization of the fat part of the bell curve. Make no …
Dec 16 2011
Okay, if you are a fan of this blog, you know I am all about helping writers. Part of how I help is that you can count on me for the unvarnished truth. I know there are a lot of people who believe they want to be writers. Hey, rock on! The more the weirder…I …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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