Kristen Lamb

Author, Blogger, Social Media Jedi

Kristen Lamb — Photo

Posts Tagged: becoming a successful author

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We are THANK GOD bringing a close to 2016. Though I’ve survived, I feel like I’ve dragged myself out of a Dumpster fire. Is it me or did 2016 actually last three years?

But as Robert H. Schuller once said…

Tough times never last but tough people do.

Many who read this blog desire to be professional authors and that is a great goal and it is attainable but there are some practical realities we need to appreciate. The road to becoming a pro is long and brutal and treacherous and this post is to help you prepare accordingly.

Think of it like this. If you wanted to take a leisurely stroll around the neighborhood with your dog and kids, would you pack MREs, gallons of fresh water, portable water filtration systems, tents, sleeping bags and a med kit? Would you hire a personal trainer to get you in pique condition for the journey? Would you hire a team of sherpas?

Likely not…unless you’re my husband but he just wants sherpas.

Conversely, if you wanted to summit Everest, would you just slip on the running shoes and leash the dog? You haven’t exercised since Paris Hilton was cool, but why not? Fresh air in the Himalayas might do you some good, right?

Unless you wanted a lonely frozen death on a mountain? Yeah. Again, NO.

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Yet sadly, a lot of writers fall into the secondary category. They have a dream of scaling one of the toughest goals in the Western World without fully appreciating what is required for such a journey. An idea only gets us so far and if we fail to properly prepare for what we are wanting to do, we are making an already long journey far longer and harder than is necessary.

I don’t think anyone who has ever summited Everest believes it was easy-peasy, but without the right planning, prep and gear it would surely have been impossible.

Unfortunately, I began my journey seventeen years ago with nothing more than BS and glitter and have done my share of falling off the mountain.

*long scream* *bounce bounce OUCH*

So here are some tips to help you with your journey into 2017 and though I am downloading a lot onto you, these fundamentals will make EVERYTHING work better, especially any New Year’s Resolutions…

Guard Your Dream

Often when we get a new shiny dream we are so excited and we want to go tell everyone so they can be super excited too. That is not always a good plan because humans are weird creatures who all have baggage (and not just carry-on).

When I was new, I thought others would be happy for what I wanted to achieve, that they would be supportive and we could do this together! And what I am about to say is going to be very unpopular, but it is unfortunately true.

Most people will settle for less than what they are truly capable of. But, here’s the kicker…

They really don’t want to believe they settled.

***Denial is more than a river in Africa 😉 .

These folks will have all kinds of good reasons they can’t do X, Y and Z and they will honestly believe them. So, when you come bee-bopping along all excited and start showing them they really could do better if they really wanted to? They are going to resent you. Just expect it.

Bear with me….

I want you to think back to every frigging group project you ever had to do in school. Be there. Think about it. Feel the emotions. Let the anger flow through you….

All right.

Now back to your writing dream. Do you really want it to be a group project?

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When I was new, I thought every person who said he/she wanted to be a successful writer really did. I stayed in writing groups for years with people who had no time to do any writing but plenty of time to start a lot of back-stabbing drama.

I kept trying to make it work because I really didn’t want to be alone. Being alone was terrifying. But the more I pressed and the harder I worked, the more pushback there was from those who should have been on my side (YES, even especially FAMILY).

I had to choose between pleasing others or reaching the goal I’d set out to attain.

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The problem with group dynamics is that water will find its level. If we are fortunate enough to find a group with similar aspirations and work ethic, that is wonderful. But make sure you are being honest about who you are surrounding yourself with.

Actions speak louder than words and sometimes, to summit? We need to cut some ropes.

NO Lies

One of the big lies you will hear from people (and maybe even yourself) is the I just can’t find the time lie. Here’s the deal. Time isn’t hiding in the couch cushions with the TV remote. We don’t find time, we make time. People make time for what they find important and if you don’t believe me here is an example.

You drop a buck on a lottery ticket on a whim and win twenty million dollars in the Power Ball. Would you really have to find time to go turn it in and get the cash?

So if you find yourself saying those words, “I can’t find the time” just be honest and say, “It isn’t important to me.”

Being a successful author will require time. The more time we invest, the quicker and the better the payoff. We need time to write, research, train, and build a brand. Compromise any of those and the goal is harder to reach. So be honest with yourself in 2017. If your writing dream is really important, then actions should reflect that.

***Goes for me, too 😉

Time to Write

Image via Drew Coffman courtesy of Flickr Creative Commons
Image via Drew Coffman courtesy of Flickr Creative Commons

We need to write. I have been running writing sprints every weekday morning on my Ning WANATribe for well over a year so that any writer willing to invest the time will get to write alongside me and experience a professional pace. I pay $70 a month out of my own pocket and out of almost 3,000 members, want to know how many regularly show to sprint?

Fewer than ten.

We do sprints 40 minutes at a time all morning every morning (sometimes all day). Even if a person did one sprint a day and only eked out a single page (250 words), that person would have a finished draft in less than a year. And while that seems like a long time to write a book, how many people have been futzing with the same novel for five or more years?

Never underestimate the power of simply showing up.

If our goal is to publish a book in 2017, we have to actually write it. I know. Hard stuff.

Time to Read

Image via Flickr Creative Commons, courtesy of Craig Sunter
Image via Flickr Creative Commons, courtesy of Craig Sunter

Reading is how we hone our skills and learn. I do a lot of editing and one of my biggest complaints with new writers is it is clear they do not read. They beat up a lot of the same words, the same tired descriptions and their dialogue sounds like a bad soap opera. Often I can tell in less than ten pages they have no plot.

But these are the same folks who will claim they have no time to read.

I read about three books a week. No I don’t sit with a nice hard back the way I would prefer. I listen to audio books and it isn’t my preference but it works with all I have to do. I can’t sit and leisurely page through while folding laundry. I can, however, listen to an audio book and with Kindle Unlimited and an Audible membership I can afford my habit.

No, not all writers are plotters, but I will be blunt. Pansters really are plotters but the reason they can get away with not sitting and outlining is they literally have read so many books that structure is hardwired into their brains and they can navigate a 60,000-110,000 word story intuitively.

Successful pantsers are extremely well read (plotters too but pantsers even more so).

If we don’t spend time reading, we will probably spend way more time with crappy drafts. Most people are not born writing savants. Stephen King didn’t become Stephen King without reading fiction and using others to refine his craft.

Time With Pros

Reading is our time with pros. We can see how J.K. Rowling or Neil Gaiman or whatever writing hero we have executed plot, character, tension, pacing, etc. We can also take classes or read books to shorten the learning curve instead of spending far more time figuring it out on our own.

You can spend ten years and three bad books figuring out all the intricacies of how to plot or take my class and get ten years of MY work in an hour.

Feel free to blog unsuccessfully for a couple years OR take one of my classes and I already did the hard work for you.

The thing is, you will spend time but there is a choice on how you spend it 😉 .

****New classes are listed below.

Time to Brand and Build a Platform

Lots of writers want to whine about social media and that it is too hard and it takes too much time. All right. But discoverability is an absolute nightmare and most people are not buying books at bookstores namely because bookstores are getting about as rare as unicorn tears. Of the remaining point of sale outlets only a small fraction of titles are available and for only short periods of time.

You really think Costco is going to let titles sit on their ONE table long enough to cultivate readers? No. They are only stocking authors who already cultivated readers. They are going for proven sellers and even those guys have a brief shelf life.

Barnes & Noble is dedicating more and more shelves for knick-knacks, toys, music and gadgets because they have a higher profitability. B&N, to me, has become less and less of a bookstore and more and more The Borg—a haphazard compilation of all the businesses their predatory behavior rendered extinct.

Just cobble a coffee shop a toy store a music store and a Hallmark together and sprinkle on some books and VOILA!

B&N 2.0.

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I know. Reality sucks. Reality dictates I can’t live on pizza and Ding-Dongs and be skinny. Reality dictates I can’t pay my power bill with my looks. When it comes to being a writer? Reality dictates we build a brand capable of driving sales and the brutal truth is this was ALWAYS the truth even before social media.

Go to any used bookstore and whose books do you really see? I mean REALLY see? Authors with multiple multiple titles. Don’t believe me? Blindfold yourself and spin around three times and see how many steps it takes to hit a James Patterson, Stephen King or Nora Roberts book.

In the olden days before social media, that was how an author became a household name. They wrote a crap ton of books.

Frankly? This is still how it is done, though social media and blogging can make name recognition that drives sales happen far sooner and with fewer titles. But branding and social media has to be done in an effective way.

There are no shortcuts. Book spam is NOT branding. Friending people on FB and spamming their wall is NOT branding. Blogging about your own book is NOT branding. Ranting about politics nonstop like a pit bull with Tourettes is NOT branding.

Well, it is. Kind of. It’s called negative branding and it is guaranteed to make people avoid us more than a Jehovah’s Witness who just joined Amway.

And I know the new trend is to buy into these services that promise newsletter nirvana but read my lips…

Without a brand it is only spam.

Authors who are successful with ads, Bookbub, newsletters, etc. are successful because they first took time to cultivate the audience.

They built a foundation with either multiple books and or meaningful social media branding. We skip that step at our own peril.

Trust me. I’ve been through all the fads. I was on Gather in 2004 when I first realized social media branding would eventually be crucial for authors. I was laughed at by agents and editors and tarred and feathered by traditional authors for years.

So I did something about it.

I very literally wrote the book on social media branding for authors, and I have stood the test of time through all the “experts” who’ve offered shortcuts. I withstood the 99 Cent Book Blizzard of 2010, the Free Book Free For All of 2011. The Triberr Tsunami of 2013, the Algorithm Alchemy of 2012-2013, the Automation Avalanche of 2013-2014 and on and on and on.

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So back to newsletters….

I’ve seen all the hype.

Forget Facebook! No blogging! No time required! Social media no longer works! A big newsletter mailing list is the ticket to fame and fortune! Build that list! We can HELP!

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No.

Just….stop.

Unsolicited offers from authors we don’t know? It’s called spam. Do newsletters work? YES. But only with a solid foundation. Without that? Mass numbers and blind luck.

So all of this goes back to my point to guard our time. Quick fixes are never quick so we buy into the Social Media Shake Weight at our own risk 😉 .

Make 2017 count and just ignore the fads. Consistent meaningful effort in small doses over time is far more effective than anything some guru will sell you. Need a manual? Pick up a copy of Rise of the Machines

My methods have literally sold tens of millions of books and even launched unpubbed newbies to NYT status. My methods aren’t fancy but they do work and they work on any social platform in any given year because my approach is not based on technology or gimmick or trickery. My approach is based on humans and humans don’t change.

I have zero interest in turning you guys into high-pressure salespeople or mega-marketers. Just be YOU and still have time to write.

Honest.

And yeah yeah I am promoting my book and classes. But I’ve also written over a thousand blogs and spent almost $6,000 of my own money maintaining WANATribe with NO fees and no ads, so I think it is safe to say I want to help you guys succeed 😀 .

So there you go! All you need to rock 2017. Guard your dreams and guard your time. Success is simple but it isn’t easy. We must spend time but if we spend it well and consistently, rewards are there.

What are your thoughts? Have you been bad about guarding your dreams? Have you allowed toxic friends, family, writing groups to drag you down? Do you get overwhelmed and forget that small actions do add up? Are you going to MAKE time in 2017?

I love hearing from you!

And to prove it and show my love, for the month of DECEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

November’s winner of my 20 page critique is Nancy Segovia. THANK YOU for being such an awesome supporter of this blog and its guests. Please send your 5000 word Word document (double-spaced, Times New Roman Font 12 point) to kristen@wana intl dot com.

Check out the Upcoming Classes

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! 

All you need is an internet connection!

NEW!!!! APPROVED USE FOR CHRISTMAS MONEY!!!!

Branding Master’s Class Series with Kristen Lamb THREE social media classes, ONE low price. Only $99. It is literally getting one class for FREE!!!! 

Craft Master’s Class Series with Kristen Lamb THREE craft classes, ONE low price. Only $89. One class is FREE!!!! Includes my new class The Art of Character.

Individual Classes with MOI!

Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS January 6th

Plotting for Dummies January 7th, 2017

When your Name Alone Can SELL—Branding for Authors January 13th, 2017

Social Media for Authors January 14th, 2017

NEW CLASS!!!! The Art of Character January 27th, 2017

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

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Monday we talked about The DIP, so it seemed like a good idea to talk about being an OUTLASTER. I had years of honing this skill. Some of you may not know, but I dropped out of high school twice. 

***Note: I am the reason for the current Texas truancy laws 😀 .

Returning to high school and graduating at 19 was seriously humbling. My GPA was so low, my classes (very literally) were one step above Special Ed. When I took my SAT, the scores were so bad, I thought they might check me for a pulse.

Really glad they gave me some points for spelling my name correctly, LOL.

After a year and a half of junior college I won an Air Force scholarship to TCU to become a doctor. Six months in, the school didn’t close when we had a bad ice storm and I slipped and fractured my back…losing my scholarship.

This was before the days when places were required to have handicap access, so for two semesters, I trudged up stairs on a cane and had to stand during all my classes because I couldn’t sit.

Not awkward at all.

It took me six years of working crap jobs, but I finished. Maybe not with the best grades, but I finished. In the years that followed, I drifted without purpose working sales and I got in a really bad habit of making way too many excuses and quitting when anything got too hard. It took yet another health disaster to show me my poor character in Technicolor and remind me to become a finisher.

It was time to refresh my mind and learn to be an Outlaster (thanks to minister and speaker Craig Groeschel for this term!).

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We all have heard the saying, “DaVinci had the same 7 days and 24 hours.” I would actually make a different point. Folks like DaVinci, Mozart, Shakespeare actually had LESS time.

There was no electric lighting and pulling all-nighters was a good way to go blind by candlelight. Thus, I’d say the difference is that these artists lived intentionally.

We all want to know the secret to “success.” First of all, I am going to add a caveat. “Success” is a very personal thing. What is “success” for you isn’t “success” for me. Yet, study after study shows that people who write down their goals are far more likely to reach them.

Why?

We have forced our minds to have a Mission Statement and our subconscious will use that to guide us. That is where the cool dreams and great ideas are born. Also, we are far more likely to recognize opportunity when we see it.

Living intentionally is vital because it allows us what I believe is one of the HUGE keys to reaching our dreams—learning to be an OUTLASTER.

Original image courtesy of Flickr Creatinve Commons, courtesy of Ali Samieivafa.
Original image courtesy of Flickr Creatinve Commons, courtesy of Ali Samieivafa.

We can take craft classes, join a gym, type on the WIP, start a blog, but the difference between those who make it and those who don’t is that those who make it KEPT GOING, even if it was just a tiny bit of effort daily.

Actual image of Kristen's Guardian Angel
Actual image of Kristen’s Guardian Angel

Blogging & Writing

When I started blogging, I was THRILLED to have 20 visits a day. Granted, most were spam bots, but hey! They counted, RIGHT? One of my close writing friends and I were talking about how many people used to blog regularly 6 years ago and almost all of them are no longer blogging.

Blogging is crucial for a brand and selling books. It is the strongest and most resilient form of social media, yet most people give up.

I also have noticed how many people were super passionate about writing, would do ANYTHING to publish and write full-time. Now? Most are gone. New people filled with the wonder and dreams have taken their place, but how long will they last?

***Refer to What Are the REAL Odds of Being a Successful Author?

Here’s the thing. Starting is easy (okay, “easier”). It is fresh and wonderful and emotional. Starting is CRUCIAL. There might even be all kinds of people to cheer you on.

But how will you fare when the new wears off and those who pledged undying support and loyalty move on to a new shiny because we weren’t an overnight success?

The key to making it in ANYTHING from writing to business to marriage to losing weight is to become an OUTLASTER.

Traits of an Outlaster

Original image via Lucy Downey from Flickr Creative Commons
Original image via Lucy Downey from Flickr Creative Commons

Outlasters have clear and achievable goals.

Notice I didn’t say realistic goals. Reach for the stars and we may hit the moon. BUT, my goal to be a NYTBSA is realistic because I am a writer. If I have a goal to become a high-fashion model? Um, at a fluffy 5’3″ and 41 years old? Uh…NO.

Outlasters write down goals and have CLEAR Mission Statements.

The Mission Statement keeps us focused. We learn where to say yes and where and when to say no.

If my goal is to become a NYTBSA in the next five years, I know it is unwise to volunteer for every church event, school event, and family drama need. It becomes clear that I need to set word count based off MY goals. My word count will be very different if I want to write ONE book a year versus THREE.

Outlasters understand the power of letting go.

Yes, Outlasters MUST hold on, hold on for LIFE! But to the right things.

Often letting go is more important than holding fast. This can involve letting go of hobbies, hangups and habits or even WIPs that just need to be put to bed. But the toughest? Letting go of people.

The best analogy I can think of for this is climbing Everest. If we want to climb Everest, there are teams of sherpas that guide you to the first base camp. As you go to each higher level, the team gets smaller and this is necessary.

Not everyone in our life is meant for the summit. Some could even get us killed.

I’ve had some SERIOUS issues with this. A writer I spent many years mentoring was caught on-line wholesale plagiarizing, and giving ME credit for his WONDERFUL work. This was a HARD blow to my brand and thank goodness kind people sided with me and realized HIS inexcusable behavior didn’t reflect MY character.

But, my brand was far smaller at the time. What if this happened later, when the damage could have been catastrophic? Sometimes the only thing we can be grateful for amidst the pain is TIMING.

We will mourn people we need to let go of, but often this is a good thing. We want the friends who believe in us even when all outside evidence says we are a failure. We never know who our real friends are when life is all kittens and unicorns. We find them (and they reach for us) in the darkness.

Outlasters WORK 

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Luck is fabulous and would LUV me some luck. But I still believe the harder I work, the luckier I get. This said, working smarter is key. Feel free to make all your clothes by hand, but running to Target for new t-shirts might be a better use of time if your goal is to be a pro writer instead of a clothing designer.

There are no shortcuts. We MUST endure. And endurance can be small. It can mean we are so ill we can’t see straight, but we post a couple things on Facebook or ask a friend to guest blog…then go back to sleep. It is the small deposits and investments that accumulate over time.

But we write that book, remove that debt, lose that weight little by little. That’s what endures. Fad diets and quick fixes don’t change our character. Just like eating well and exercise should be a lifestyle, being a writer is a WHOLE new way of living. It isn’t a hobby or a thing or our little fun…it is who we ARE. Writers WRITE.

Outlasters Understand the Long-Tail

If we look at life day by day we will get discouraged. It’s kind of like going back to the gym and then getting on the scale every hour to see what’s changed. Formula for a breakdown. Outlasters just keep writing, keep failing, keep learning, keep trying and they do it over and over and over and over.

Outlasters CANNOT Succeed Alone

Part of why I created the W.A.N.A. Community is that we are who we hang around. Show me your closest friends and I’ll show you your future. We need a team, especially in The Digital Age. There is simply too much to learn or know.

***Find or create a team over at W.A.N.A.Tribe, which is a social network I built just for you guys. All writers in ONE spot.

Too many predators who see dollar signs over the newbie writer’s head. Conversely, there are a LOT of great people in the industry and your connections can save you time and guide you.

Find positive, professional, driven people and you WILL come up higher. Psychic vampires, whiners and complainers need to GO. Take inventory and seek out those you admire. Study them. Listen and learn from them. This is a tough road, but no one ever said we had to do it alone.

We all fall, bump our noses and bloody our knees. That is GOOD. Keep pressing. You got this 😉 .

So what are your plans for the rest of 2015? Are you working on valuing baby steps? Reframing setbacks? Letting go of bad habits or toxic people? Any tips you might want to offer?

I love hearing from you!

To prove it and show my love, for the month of APRIL, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

For better odds of winning, the same contest is running at my new Dojo Diva blog where we are talking some more about The Dip. This is a separately drawn contest, so there is a far higher chance of winning the critique.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

Image and quote courtesy of SEAL of Honor on Facebook.
Image and quote courtesy of SEAL of Honor on Facebook.

Many of you were here for last week’s discussion regarding What Makes a Real Writer? When we decide to become professional writers, we have a lot of work ahead of us and sadly, most will not make the cut.

I know it’s a grossly inaccurate movie, but I love G.I. Jane. I recall a scene during Hell Week (the first evolution of S.E.A.L. training) where Master Chief has everyone doing butterfly kicks in the rain. He yells at the recruits to look to their left and look to their right, that statistically, those people will quit.

Who will be the first to ring that bell? Who will be the first to quit?

Image via www.freerepublic.com
Image via www.freerepublic.com

Years ago, one of my mentors mentioned The 5% Rule. What’s The 5% Rule? So happy you asked. Statistically, only 5% of the population is capable of sustained change. This means of ALL the people who want to run marathons, 5% will. Of ALL the people who join a martial arts class, only 5% will ever reach black belt. Of ALL the people who have a dream of being a career author, only about 5% will ever reach that goal and maintain it.

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At first, I was horrified when I heard this statistic. I want everyone to be successful! Surely if they had more tools, more chances, more affordable classes…

Human nature is a weird thing and, had I not seen this 5% rule play out countless times, I’d still be an unbeliever. Yet, like everyone is not meant to be a Navy S.E.A.L., not everyone is meant to be a career author. This is good news and bad news. Bad news is odds are against us. Good news is multi-fold. First, we control a lot of the factors that lead to success. Secondly, this job is NOT for everyone.

Believe it or not, what we do is excruciatingly HARD. Just like it is NOT normal for a human body to run long miles in freezing surf carrying a Zodiac filled with water, it is NOT normal to sit and write 100,000+ words. Most people—literate or not—cannot do what we do.

They like to believe they can…but they can’t.

One of the reasons regular people are so shocked to meet a “real” writer is that so few writers ever really reach the professional level. But, why? Why do so many give up the dream? What does the 5% writer do differently than hoi polloi 95%?

I’m an optimist. I believe all of us possess what it takes to be in that coveted 5%. Question is, can we overcome our natures?

Pros Like Validation But Don’t Require It 

Image via QuickMeme
Image via QuickMeme

Validation is different from feedback. We ALL love validation. We crave it. We adore it. But pros don’t require it.

When I first brought my glorious prose to a critique group, I said I wanted feedback. What I really wanted was for the group to tell me that my words were written in angel tears and that all the agents who rejected me must have been brain damaged.

I did not want to hear that I might not have a clue what I was doing. I did not want my pages handed back dripping in red ink. In fact, that hurt. A LOT. I had to learn to suck it up and press on. If one person had an opinion? Well, might just be a personal preference. When ten people gave the same opinion?

Houston, I had a problem.

Writers can work years without any hint of outside approval. Most people can’t sustain this and they give up. I found out last week that this blog has been named Writer’s Digest‘s Top 101 Websites for Writers for 2015.

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*happy dance*

But some of you might not know that I blogged for almost two years and no one cared. My biggest fans were the male-enhancement bots.

I so licked your blog. You make many grate poinsettias. Is it just me or are all your commenters brain dead?

Hmm, maybe he’s foreign? Or not *head desk*

How much do you LOVE the dream? Because I will tell you that if I went by outside approval, I would have quit YEARS ago. If I judged my future success by my beginning blog stats or early book sales?

*weeps*

I was starting to wonder if I’d made a serious error by leaving sales. Sales had a paycheck, a fancy title and a company car. No stranger ever asked me if I was a “real” salesperson.

I went a LONG, LONG, LOOOONG time when no one cared and worse, they thought I was a joke/lunatic/poseur/hack. We need rhino skin in this business.

When I started this blog seven years ago, there were all kinds of other bloggers who were bigger than me. Sadly, many of them are gone. Never underestimate the power of simply showing up.

Below is an image of my blog stats.

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Can you tell when I made it past “The Dip”? What if I’d quit? In 2009, I had a little over 6,000 views for the year (and I’d been blogging about 18 months by this point). In 2013, I had almost 450,000 views. But how many people would have given up when staring at those 2009 numbers (which works out to about 15 views a day)?

Pros Don’t Find Time, They MAKE Time

Time isn’t hiding down in the couch cushions camouflaged in Cheerios. We don’t find time, we make time. Often new writers will bemoan how they wish they could find time. 

Yet, I will posit this.

If today, I could guarantee you hundreds of millions of dollars in sales and all you had to do was finish the novel, how many would stay up late or get up early? How many would decide the family can go to the movies alone? Or that the floors are clean enough?

Often we procrastinate because there is no guarantee of success. Procrastination and perfectionism are frequently driven by fear of failure. If we never finish, we can never really fail. Our work is never out there to be judged.

As I like to say, “If we aren’t failing, we aren’t doing anything interesting.” So what if you write a blog and no one cares? Join the club. My first blogs were dreadful. So the crickets and spam bots can boo you 😛 ? Write a crappy first novel. Then move on. Learn. Keep writing!

No unpublished blog ever went viral. No unfinished novel ever became a runaway success.

Pros Focus on What They Can Control

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Show me a struggling author and I will show you someone spending too much time shopping the same book. Instead of writing more books and better books, these writers are worried about querying the same book over and over, or (if published) they fret over sales, marketing, blog tours, or algorithms.

We cannot control what will be the next hottest thing. We can’t control the marketplace or the tastes of readers or whether matte bookmarks sell more books than pink beer koozies. This means we shouldn’t waste precious time on things we cannot control at the expense of things we can.

When I gave the 5% statistic earlier, many of you were probably discouraged. But let’s take a closer look at that number.

It’s been said that as much as 75% of the literate population would love to one day write a book. Out of hundreds of millions of possible authors, how many do you think actually take the idea seriously?

5%

And of the tens of millions left over, how many sit down and write and finish a first draft?

5%

Of the millions remaining, how many actually read craft books, get critique and keep revising that first draft until they have a polished draft?

5%

Of those who finish that first novel then realize they have a train wreck and not a novel, how many suck it up and start over to write a better book that’s more likely to engage with readers?

5%

Of those who finally write a decent book, how many take time to also build a brand and platform? How many learn to blog effectively in ways that reach and cultivate readers?

5%

How many get in the regular habit of writing, researching and revising? They don’t just stop with the one book and keep on writing more books?

5%

Of those who publish the first book and don’t instantly become zillionaires, how many keep writing and improving?

5%

This profession is really hard. Toss a few hundred million people with a dream into one large funnel and most will not shake out at the end. Yet, if we look at the individual pieces of becoming “successful” it is astonishing how much we control.

Others whine, we work.

What are your thoughts? Does this 5% example make you feel a little better about your chances? Can you look at your own life and routine and maybe see some areas that you can come up higher? I am ALWAYS reevaluating how and where I am spending my time. Have you been allowing yourself to be overwhelmed by things beyond your control? Do you find that fear keeps you from finishing? Hey, I have been guilty of ALL of this, so we are friends here 😉 .

I love hearing from you!

To prove it and show my love, for the month of APRIL, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

***Congratulations to March’s WINNER of 20 Pages of Critique. Krystol Diggs, step into the arena! Please send me your 5000 word WORD document to kristen at wana intl dot com. I look forward to reading your work.

Also, for more help on how to use characters to ratchet anxiety to the nerve-shreding level, I am offering my Understanding the Antagonist Class on April 18th and YES, it is recorded in case you miss or need to listen again because this class is jammed with information.

I LOVE teaching this simply because our antagonists are pivotal for writing a story (series) readers can’t put down. Yet, too often we fail to harness characters for max effect. I look forward to seeing you there! I also offer the Gold level for one-on-one. Maybe you’ve hit a dead end. Your story is so confusing you need a GPS and a team of sherpas to find the original idea. Instead of wasting time with misguided revisions, I can help you triage your WIP and WHIP it into fighting form 😀 .

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

Original image via Lucy Downey from Flickr Creative Commons
Original image via Lucy Downey from Flickr Creative Commons

We’re a few weeks out from the New Year and many of us are struggling. I don’t think I am saying anything crazy when I assert that most of us would LIKE to improve. We want to learn and grow and be better over time. No one dreams about being broke, stressed, overweight and unhappy. That’s a given and you might even laugh at that notion.

Yet, nature abhors a vacuum.

I dream of a floor I can’t find because I’m SO behind on laundry it’s more of an archaeological project than housework.

Yeah…NO.

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But I need to ask the hard question: If we aren’t dreaming of all that bad stuff? What are we dreaming about?

I’ve consulted countless business people and writers. Conversations are VERY telling. Some people are so afraid of failing that they never make a decision. Yet, no decision is STILL a decision. Additionally, I will talk to people, and they’ll tell me ALL the things they can’t do. Okay, tell me what you CAN do.

See, if we don’t focus on something positive, achievable and actionable, we leave a vacuum and that’s where entropy (chaos) loves to creep in.

Since no one sane is likely to have a goal of never finishing a book or living in stretchy pants forever or being sick, broke and tired, we can already dismiss this notion that we deliberately set negative goals. Most of us aren’t going to do that.

Ah, but we can end up inadvertently setting negative goals by not putting something we WANT in the vacuum.

We are born to create. Humans are creative beings. Now, we can create beauty, destruction or wasted space, but our nature IS to create. To deny our nature is a formula for frustration.

Leave a preschooler unattended ten minutes and this proves my theory. If we as parents/adults fail to provide that kid with something positive to act upon? Lord help the electronic devices, because that kid is going to test the theory of “How Many Goldfish Will Fit in the XBox?”

I look away FIVE MINUTES!
I look away FIVE MINUTES!

Thus, the first step to changing is to set goals. We’ve talked about this before and setting goals is a great start because we can’t get to a place we haven’t taken time to define.

And this is not Inspiration Guru Positive Think Your Way to Wealth Stuff. The nature of our JOB as authors has changed and we are much more active players in the business side of our business.

Show me a business with no mission statement, no business plan, no actionable and measurable goals? I’ll show you a space that will be up for rent within the year.

The Mind is POWERFUL

Image and quote courtesy of SEAL of Honor on Facebook.
Image and quote courtesy of SEAL of Honor on Facebook.

I love reading inspirational works. I highly recommend them. Why? Because society is seriously screwed up. And it MAKES money off keeping us screwed up, so society has zero intentions of EVER being positive and healthy.

When we were kids and wanted to be a writer or dancer or astronaut, adults all clapped and cheered. Then we hit this age when suddenly the grown-ups changed their tune. “Yeah that’s cute, but time to grow up, Kid.”

This is when most dreams die. We are bombarded with negativity. We are told that dreams are reckless, dumb, unachievable, blah blah blah. In fact, we are told this SO much, we need deprogramming or we can become our own worst enemy.

We can’t achieve what we can’t conceive. Our mind is the map, so stop letting others spill goo on your map!

This is one of the reasons I’ve done a lot of blogging about relationships and setting boundaries and limiting contact with toxic people.

We all have them or have had them. People who like to complain, make excuses, indulge in their feelings all the time. People who have a new dream every other week. I wanna be an actor, no a writer, no a vacuum salesman, no a journalist!

Ditch writers (and other people) who spread stinking thinking. Laziness, apathy, and whining are contagious. Treat excuses like EBOLA. A friend coughs blood excuses all over you, and, within two to three days, you start coughing up blood excuses, too…until your dream of being a writer liquifies and bleeds out and I hope you’re happy with yourself.

Killer.

Faith Without Works is Dead

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We’ve already established that the condition of our mind and spirit is VITAL. We are going to have a really hard time achieving anything notable (like getting out of bed) if our mind is crapped up with:

I’m too old, too poor, too short. Why bother? 

Okay, I gotta stop typing before I depress myself. Y’all are smart and get the idea.

However, this next step is where I believe a lot of inspiration-self-help falls short. YES, we must learn to discipline our mind and emotions. Show me a successful person and I will show you someone who developed self-discipline.

Here’s the thing. I can “envision” I have the body of an athlete all day long. It’s probably better than going around calling myself fat all the time.

But the rubber must eventually meet the road.

I need to get in the gym. What we feed will always grow stronger. If we feed the idea we can do nothing? Guess what? If we feed the idea we can achieve something remarkable? It grows. Starve out the bad and feed the good. How do we feed? With thought and ACTION.

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My goal is to one day be a New York Times BSA. Great goal, but I only have limited control over this. Remember, goals should be defined and actionable. Since I am fairly sure no unfinished book has become a NYT runaway success with an HBO series, I can start with, “I am a finisher.”

This is why I don’t put a lot of stock in the Name It and Claim It. Or Envision It and It Will Magically Manifest. Yes, our will and emotions need training. When we’re new, our mind and emotions resemble a puppy that pees on the carpet and chews on shoes. Yet, wishing cannot replace working.

We can stand in the mirror and repeat, “I am a NYTBSA” over and over, but deep down, our spirit will call us a liar (because we are). BUT, if we make the goal of becoming a NYTBSA and break it down? We now have something actionable.

I am a finisher.

I prioritize writing/exercise/family/financial discipline.

Baby steps count.

I believe in sacrifice.

This is when small actions begin to reinforce our bigger ideas. When I finish cleaning out a closet, I am buttressing that new core goal that I am a finisher. When I turn down a movie to finish revisions? I have a small victory that strengthens that new belief growing inside.

Eventually these “small” victories create confidence and habits that are essential for achieving that BIG goal. Maybe I will never be a NYTBSA, but I stand A LOT better chance if I learn to finish what I start (and practice that habit in multiple areas of life).

Though it would be a super cool power, I have not wished almost 1000 blogs and 5 books into existence 😉 .

Order is NOT Natural

Image via Flikr Creative Commons, courtesy of Geriant Rowland
Image via Flikr Creative Commons, courtesy of Geriant Rowland

Yes, we are creative beings. That is our nature, but we also have to appreciate the nature of Nature.

Whoa, that was deep.

Ever gone driving in the country? Maybe to some places people haven’t been? In your travels, did you round the bend and stumble across a field of perfectly lined rows of plants producing abundant crops and no weeds in sight? It just did it on it’s own. Like all the peach trees lined up one day and rebuked all dandelions and crabgrass?

Have you run across a perfectly manicured spot of ground? You know. All the grass was lush and green and only 1.5 inches tall and the edges perfectly sharp? And nature did this all by itself?

Um, likely not.

The thing is, Nature is awesome, but it’s also chaotic. Leave a parking lot abandoned a couple years and what do you see? Nature likes weeds and chaos and rubble. There are rocks and large ant hills and, if no rain falls, the soil (at least in Texas) turns into a BRICK.

What this means is that to make the most of our nature we have to tame Nature. We are going to have to do things that are VERY unnatural. It is NOT natural to sit and write 100,000 words. It is NOT natural to choose cleaning out the garage over going to a movie. It is NOT natural to eat chicken instead of a double-fudge brownie. When in a fight with a significant other? It is NOT natural to put aside ego.

In fact, when we make these New Year’s Resolutions, the largest hurdle we have is we are now doing a LOT of stuff that is NOT natural. And thing is? For most of us?

It never will be.

I consider myself a fairly disciplined person. I work out a lot because I do Brazilian Ju-Jitsu and I take a beating 3-4 days a week (which, willingly signing up to get your @$$ kicked is NOT natural). And I do great…and then the sink breaks and Hubby gets a cold and the e-mail piles up and, because of all the chaos? I get out of the habit.

EASILY.

Pretty soon that next season of Warehouse 13 is looking A LOT better than going to the gym. Pthththt. I can always start back next week. And I know I was going to make chicken for dinner, but then I’d have to clean the kitchen, and…

Why is this?

It’s because as disciplined as I love to believe I am? My NATURE digs entropy. My nature LOOOOVES stretchy pants and scrunchees. My nature starts questioning the sanity of walking up 105 flights of stairs that go nowhere… O_o .

Thus all of this is to say, yes. You probably are tired and likely that diet and exercise program started collecting dust about three weeks ago. You still haven’t finished the book and on and on and on and guess what? Don’t sweat it. Just start again. Drag out the mower and edger. Keep this as a cheat-sheet:

Clean up our thoughts. Nothing edible grows in poisoned soil.

Choose friends wisely. No company better than bad company and all gardens fare better with a FENCE.

Make the big goal(s).

Break down the big goal(s) into actionable pieces.

Act on the goal(s).

Smaller successes will reinforce the belief we can ACHIEVE the goal(s). Increased confidence=increased momentum.

Understand we will always be taming our nature. When setbacks come? Understand they will. It’s just how life works. It’s life. No one gets out alive 😀 .

You got this! Have you been feeling a bit down and out? Maybe you lost sight of where you were headed? Have you struggled against your own nature? I have. Didn’t always win either. Do you find it hard to set boundaries? Are there toxic people you KNOW are poisoning you and yet you just can’t seem to get that fence built? Have you learned to become a finisher? What did you do differently?

I LOVE hearing from you!

To prove it and show my love, for the month of FEBRUARY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

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For many writers (me included), we don’t start off with the confidence to yell to the world, “I’m going to be a professional author!” Heck, I wrote a 178,000 word “novel” and still didn’t believe I was a writer. Later, I had over a year and a half of consistent blogging under my belt, multiple short stories, and newbie novels that had been at least good enough to win prestigious contests and yet….

I was not a “real writer.”

Schrödinger Writer? If you put a writer in an office at a keyboard, is the writer alive or dead (real or fake) until the book is published?

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We’ve Come a LONG Way, Baby

The literary landscape has shifted dramatically. More avenues of publishing have opened and become appealing, thus this silly question of, “Are we a real writer?” holds far less power. Believe it or not, when I began blogging, I dedicated countless posts to answering this very question. In retrospect, I did it for me as much as for others.

I’ve always asserted that we are what we do. What is our primary career focus (beyond a necessary day job)? The second we sit at a keyboard and write, we are writers. Yet, as my first “novel” glaringly illustrates, we might not yet be a “good writer.”

To read it, you MUST first recite the sacred words! Klatu! Verata! N…. N-Noun? Nunchuk? Nutmeg? Definitely an “N’ word. 

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Changing Times

What’s fascinating for me was how much this opinion of being a “real writer” varied from 2008 to as late as 2013. I’d post and assert, “If you write, you’re a writer.” This then would spawn a flurry of Kristen Lamb is an Idiot-Hack blogs asserting that we didn’t deserve the title until 1) we had an agent 2) had a contract 3) were traditionally published.

Or whatever.

I see this debate far less, or maybe I’ve just learned to ignore it and my naysayers are smart enough to no longer hyperlink to me.

***By the way, being called an idiot is usually a good sign we’re doing something right. When we challenge the status quo, most won’t throw us a parade. We’re doing what they don’t have the guts to try.

Maybe we fail. I’ve failed A LOT and am very proud of that. Why?

If we aren’t failing we aren’t doing anything interesting.

Thank the Mushroom-Eaters

Change is frightening, but thanks to the mushroom-eaters there are more ways to get our books to readers than ever before in human historyWriters have more freedom, more flexibility than ever. They’re also being PAID.

Mushroom eaters? Yes. Come on. Haven’t you ever seen someone eat a raw oyster and you wondered, “Who was the first?” I guarantee you it was a group of cavemen, and someone lost a bet. Who ate the first sea cucumber? Or determined that snails actually were quite tasty with some butter and garlic? Live squid? Are you serious?

Chuy

Back to the mushrooms. There are 100,000 known species of mushrooms, and only 2000 of these are edible. In fact, many mushrooms are toxic, even deadly. How do we know which ones to eat? Risk. Someone, somewhere took a chance.

Mushroom-eaters are the ones brave enough to try a bite. Innovators are the ones who eat the poisonous mushroom and die, whereas early adopters are the ones who watch and learn. But, we must appreciate that someone had to be willing to take the first bite.

Perhaps we won’t die. Maybe, instead, we can take a bite, throw up and hallucinate and actually live to tell others…yeah, don’t eat the orange ones with the spots.

It’s great to be an early adopter, and there is nothing wrong with that. But, if there are no innovators (mushroom-eaters), then there is no one taking risks that pave the way for the early and late adopters to follow suit.

I was a mushroom-eater when it came to social media for authors. I did plenty of passing out and seeing spots, but continued to press no matter how often I was told social media was a fad. I was deeply convinced we were seeing a fundamental shift in human communication and society, one not seen since the invention of the Gutenberg Press.

***Great. Freaking Gutenberg. Now EVERYONE can be published *rolls eyes*.

Time redeemed me, though I had just as much chance of resembling the person who thought THIS was a great idea…

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Fortunately it all worked out *sigh of relief*. Now those agents who slayed me in comments won’t sign an author who doesn’t have a viable social media brand (no matter how good the book). Writers who believed social media was the Digital Pet Rock had good reason to believe that. Not everyone is an innovator/early adopter and there’s nothing wrong with that.

Even I waited for the third version if the X-Box 360 so they could work out the bugs.

How Are YOU a Mushroom-Eater?

This notion of whether or not we are “real” writers is intertwined with being a mushroom-eater. First, the decision to write and publish a book ALONE is mushroom-eating behavior. My father had a genius IQ (was FAR smarter than me), yet died working minimum wage at a bike shop. He’d always longed to be a writer, but that was “foolishness.” It wasn’t a real job.

Friends and family often offer the strongest resistance, partly because they love us and mean well. Don’t you want to learn medical billing? The pay is GREAT!

Writing professionally IS a tough job. We are entrepreneurs (authorpreneurs) and the failure rate is high. But no risk=no reward. Failing to at least try and give it all we have only leads to unanswered questions. Expect others will be jealous we had the guts to do what they could not.

Why is This SO IMPORTANT?

All businesses should begin with a mission statement of what precisely that business IS and what it specifically offers. Goals, objectives, education, planning, execution will ALL be flawed if not first defined.

I’ve done a lot of business consulting over the years. Show me a failing business and I’ll show you a business with an identity crisis. They’ve failed to do that first critical step of claiming what they ARE, defining what they DO, and understanding and communicating why their good/service is RELEVANT and better than the competition.

Fail to plan and plan to fail.

Writers who want to actually sell books are a small business. Yes, it’s scary. Yes, it’s tough. But nothing worth having is easy. You guys can do this! Some of you are doing this. Doesn’t mean we don’t have moments of doubt. I do. All the time. But I no longer waste emotional energy wondering if I am a “real” writer and neither should any of you.

Write. That will answer the question 😉 .

What are your thoughts? Are you new and struggling with a writer-identity-crisis? Are you getting pushback from those close? Animosity from peers? For those who’ve been doing this a while, do you have days you wonder if you have what it takes? Are you reinventing a genre? Writing something outside the norm, but it scares you?

I love hearing from you!

To prove it and show my love, for the month of SEPTEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook