Welcome to the seventeenth installment of Twitter Tuesday. In the spirit of Twitter, this blog will be short and sweet and to the point. The tips offered here are all based off my best-selling book We Are Not Alone–The Writer’s Guide to Social Media. If our goal is to build an author platform in the thousands to tens of thousands, then we will have to approach Twitter differently than a faceless corporation or even the regular person who does not possess a goal of becoming a brand. My tips will help you rule the Twitterverse without devolving into a spam bot.
This Week’s Fail Whale–Tunnel-Vision Tweeter
My Twitter tips are specially geared toward those who are desiring to build a platform and become a brand. Cutesy monikers will collapse a platform and render all of our tweets meaningless busy work. The only acceptable Twitter handle is the name that will be printed on the front of our books. Readers cannot buy a book from @booklady, so what is the point spending months or years contributing content to build a meaningless brand? For more about author branding, go here.
This said, many writers go try to get their name and realize…It’s TAKEN! And that’s when panic can set in. Calm down. This is the time to get creative. Use all that creative energy applied to dreaming up @pixiegal and apply it to the name you desire to brand.
Guess what? @KristenLamb was taken. That’s why I am @KristenLambTX. I probably could have been @Kristen_Lamb or @the_KristenLamb or even issued myself a license to kill, @KristenLamb007. The point is that followers see what is most vital…my NAME. If you find you MUST choose, the last name is most vital, since that is how people will eventually look up our books so they can BUY them :D.
This Week’s Twitter Tip–Highlander Tweep
There can be only one.
No, Highlander Tweep doesn’t go around whacking heads off the competition. Stop pouting. Highlander tweep does, however, understand branding. She knows that branding is more than a name. Our name is only half of the equation.
OUR NAME + OUR CONTENT= OUR BRAND
Stephen King, Nora Roberts, Sandra Brown, Dan Brown…not terribly unique names. That is because content is what defines the brand. “Stephen King” was just a very boring name until one writer linked that name to horror so many times that the name, itself, became synonymous with the content (*cough* that’s a brand, btw).
On Twitter there is only ONE special, wonderful, unique YOU. Yes, there are others who maybe have the same name, but they DON’T have the most vital part of the equation…your content. So, feel free to be Highlander Tweep and feel confident that you are the only one…even if other people have the same name.
Tweet ya later!