Aug 08 2013
As an individual author-entrpeneur, not firing can affect our career, our health and our intimate relationships. Endure the stress of an agent who doesn’t return e-mails for months at a time and you’ll understand. We need functional web sites to do our jobs well. Not having a web site, a bad web site or an ineffective web site hinders our performance and growth.
Aug 07 2013
I actually had to fire someone I cared about because this person would not take risks. This person needed validation from twenty people that every decision was perfect, and if one person said change the plan, this person changed the entire plan. We cannot live life by committee. Not and stay sane, at least. This person was afraid of being pruned, didn’t want to lose the pretty flowers. But no pruning? No growth.
Aug 02 2013
All of us want to do a good job. We want to put our best foot forward. We all say that we want feedback and critique, but deep down, if we are real honest, we want people to love everything we say and do. Unfortunately, this isn’t the reality. We can’t please everyone, and it is easy to fall into a people-pleasing trap that will steal our passion, our art, and our very identity.
Aug 01 2013
Storytelling is in our blood, it binds us together as humans. On some intuitive level, everyone understands narrative structure, even little kids. All good stories have a clear beginning, middle and end. Ever try to skip parts of a story with a toddler? Even they can sense on a gut level that something is wrong if we miss a fundamental part of the story.
Jul 31 2013
We especially tend to make these mistakes when we first start writing. We might think readers need to picture the scene exactly like we do, so we describe every smile, sigh, and nod until they become cliché. When we hear advice about using specific details, we might think that means we shouldn’t just mention that the hero ran through the trees, we should say oak trees. Or even better, a mixture of sun-dappled, old-growth oak and maple trees. If some details are good, more is better, right?
Um, no.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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