Nov 02 2011
The world is changing faster than any of us can keep up, and publishing is certainly not immune. Yet, one constant remains. There are only two ways to sell lots of books–good book and word of mouth. Period. Book trailer, bookmarks, giveaways, and flare are fun, but are certainly not major drivers of book sales. …
Nov 01 2011
Today is the start of National Novel Writing Month. Yay! I hope those of you participating will take some time to read these posts on structure to help maximize your chances of success. Normally I blog about craft on Monday, but we had a special guest abduction interview with Nationally Best-Selling Author James Scott Bell. So …
Oct 31 2011
Happy Halloween! Today, I have a special treat for you guys. We have been talking about structure for the past few weeks and one of the greatest resources available to writers is James Scott Bell’s Plot & Structure. But, we can talk more about structure tomorrow. Few holidays offer such a rare opportunity to rufie …
Oct 28 2011
Anyone crazy enough to write 60-100,000 words doesn’t attempt such an endeavor on a whim. Most of us, at least in the back of our minds, envision being the writer who beats the odds. We want to make it to the top. As we head into National Novel Writing Month, it might be a good idea to …
Oct 26 2011
Last week, we talked about the bright side of using metrics. Writers tend to go pale and look for the scotch when someone mentions analytics. Yet, if we don’t ever look to a standard of measure, then we can float around aimlessly, wasting valuable time on busy-work. We have better things to do than focus …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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