Feb 16 2010
How many talented actors, musicians, artists and athletes ended up going from multi-millionaires to using a squeegee at a car wash because they failed to understand the business side of their business?
Feb 09 2010
The writer’s contribution is more than valuable, it preserves and grows the human condition. Tyrants burn the books first for a reason.
Jan 29 2010
What good is a brilliant novel if we don’t learn the business well enough to survive, let alone thrive? Similarly, what good does learning about finding an agent or even great marketing serve us if our product is crap?
Jan 13 2010
So be kind to your readers. Leave existentialism in philosophy class, and make sure to give your readers something “real” to grab a hold of. They need a focal point to be better able to cheer on your hero (heroine).
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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