Apr 28 2010
Non-fiction and humor lend themselves to making good blogs and building an Internet following. But, for novels, many of the benefits of posting pieces of your novel break down, and I’ll explain why.
Apr 20 2010
Think ice cream stand in Alaska, hot coffee in Tuscon, mountain bikes in Wichita, KS. A tough sell and a very limited customer base. Just because everyone is saying FaceBook is hot and MySpace is passé in no way means you should listen to them. If you have to choose between going with your friends and going with your fans, I advise that you choose the fans if you desire to build a platform.
Apr 14 2010
But we need to permit readers into our lives as well. If all our actions tell readers to “Keep Out”–that this is a “Writers Only” group, then we can’t be shocked when we fail to connect.
Apr 07 2010
Face it, most conferences cost a pretty penny and many of us have to scrape and scrounge and sacrifice to pay our way. If we happen to be traveling to a conference then add even more costs for car rental, gas, plane fare, hotels, food, and on and on and on. This investment can easily run into the hundreds of dollars, and, if you are plan on attending the big RWA or ITW conferences, that price tag can easily soar into the thousands of dollars. Ack!
Apr 02 2010
So you may think the jerk in your writing group serves no purpose, but he does. He is there to rub and rub and rub and rub on you….until you build a callous. Publishing is brutal, and the thicker our skin, the better the chances we survive and thrive
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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