Category: Business

Want to Sell More Books? Give Consumers What They WANT

Consumers and business models have all changed drastically in the past ten years. This demands that we as authors change as well. There were many elements we never had to think about twenty years ago. It was an agent/editor’s job to think about the consumer climate and whether or not our book would be something …

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Want to Be a Successful Writer? Ten Ways to GO PRO!

But saying we want to go PRO is easier than knowing what one actually looks like. To be blunt, there are far more people “playing writer” than “going pro.” Even those of us who write for a living? It is an everyday battle against entropy. It’s really easy to wake up one day and realize you’re lying to yourself.

Making Money in a World Addicted to FREE—What Do Writers DO?

Businesses use FREE all the time…to generate business (as in PAID work). We need to do the same. But good businesses don’t just “make stuff FREE.” They get a good idea of the overall topography and then use FREE to maneuver advantage.

Why the Fighting? What World are We Creating for Future Readers & Writers?

No one likes talking about money, but we need to. Bookstores need to talk about it. Publishers need to talk about it and writers need to talk about it and none of us are whining when we do it.

Barnes & Noble, Dead Nooks, and Brave New Branding

The company had an identity crisis and failed to make the full transition away from being BIG. Instead of leading the charge to being small and lithe, they tried to use Nook only to prop up the same old way of doing business.