May 18 2018
It’s Cait Reynolds blog time, which, as you know, is probably both a blessing and a curse. Haven’t blogged for a while but, it’s like the old Country & Western song: How Can I Miss You if You Won’t Go Away? But yes, I’m back which might be a blessing or a curse. Speaking of curses, …
Feb 21 2018
Genre matters. Genre is the foundation for longevity, building a loyal fan base and also the key to unlocking all the other plot bunnies (other genres/story ideas) we’ve been dying to try out. Regardless of the publishing path we choose, genre focus is the game-changer that transitions us from published authors to powerhouse brands. Hello, …
Jan 25 2018
Cait here. I know, I know. I mention the word ‘memoir,’ and we get nightmare visions of Snookie’s autobiography prominently positioned on a table at the front of Barnes & Noble with New York Times Bestseller emblazoned on the cover. I could reduce you all to a mass of existential angst and tears of futility …
Nov 09 2017
Today, it’s me, Cait! Join me as we venture into a common craft mistake committed by virtually every emerging writer—something I like to call ‘dismemberment.’ Because nothing says love like body parts strewn about. Sarcasm aside, dismemberment is a bad habit that can impact the flow of the story, collapse the fictive dream, and confuse …
Nov 02 2017
It’s me, Cait Reynolds, and I’m going to be brutal here. You’ve been warned. But, honestly, I get a little stabby when I encounter a Mary Sue in a book. Mary Sues are death to fiction, yet they’re more common than head lice in Kindergarten (and about as desirable). For the sake of time today, …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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