Dec 13 2017
Mastery is peculiar in that spectators see whatever the professional does as ‘easy.’ From starting then running a successful business, to playing guitar to writing brilliant screenplays, masters rarely seem to even break a sweat. Same with authors. With the pros? Their stories flow, drag readers in like an unseen riptide only to release the …
Dec 06 2017
Wounds matter in life and in fiction. The last blog was a bit heavy, true. My goal was to start the dialogue about being wounded. You are not alone. I am not alone. We’ve all been hurt in some way and to some degree. Just goes with being human. Admitting weakness, failure, mistakes, and flaws …
Nov 14 2017
The BIG FIVE Publishers sing a siren’s song irresistible to most writers. Granted, in the New Publishing World we now have multiple publishing options, numerous paths to take us to our goal (whatever that goal may be). Self-publishing, indie, small press, blog-to-book, and legacy press. I’ve worked hard for my slice of success, but I’m …
Oct 23 2017
Writing exposure. A phrase that makes my left eye twitch. For over a decade, many writers have been killing themselves (and their careers) believing a lie, an illusion, and a flat out SCAM. Countless writers have been giving their best to launch their brand and their career, trusting those who claimed to be helping them…doing them a …
Oct 16 2017
So last week I discussed the new and fairly grim reality for many creatives. I pointed out the big picture of what’s really going on in the New Publishing Paradigm—The Matrix. Playing a short, blonde, sassy Morpheus from Texas…I offered a choice… The Blue Pill—get paid in exposure dollars and empty promises. OR the Red …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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