Oct 04 2017
On Monday, I took a shot at “experts” and challenged us all to remember to have some FUN even though “fun” often makes us feel like slackers. Yet, let’s be clear. There is mistakenly “feeling” like a slacker and actually being one (FYI: I have gold medals in both). Thus, today one might be tempted …
Oct 02 2017
Today I have on my sassy pants because there’s a messy task ahead. Oh it will be a TON of fun, but messy. We are going to tip over some sacred cows like how fun is evil and misery is awesome. Granted I am from Texas and have heard stories of those miscreants who’ve sneaked …
Jun 05 2017
Today we are going to talk about something potentially embarrassing, but hey I have no shame. But I believe this is a cool thing because I talk about stuff A LOT of people have been through, but few are bold enough to talk about let alone post it in a blog for all to see. …
May 18 2017
Since the boom of the digital age, would-be writers have been practically coming out of the woodwork. Everyone wants to be a writer and hey, I can’t blame them. Sweet gig if you can score it. Yet, many of these eager folks are ill-prepared for the reality of what all an author’s job entails and this …
Jan 10 2017
Publishers have always struggled to help authors create a brand. This is NOT a new thing…
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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