Dec 29 2012
Ah, 2012 is coming to a close and the world did not end. The Mayans were wrong *shocked face* which kinda sucks because I was looking forward to not having to clean out the garage after all. But, in keeping with tradition, I am going to make my predictions for the coming year. Using a …
Sep 14 2012
Happy Friday, and do I have a treat for you guys–CLAY MORGAN, author of Undead–Revived, Resuscitated, Reborn. Some of you might think me inviting Clay to guest post is merely a shameless ploy to garner more zombie Klout… Okay, busted. Kidding! Though I do dig zombie Klout. I met Clay on Twitter ages ago and …
Jul 20 2012
Writing is a very different gig. In most jobs, we don’t need years of external validation to prove what we “really” are. We don’t have to save so many lives before we are a “real” doctor” or close so many mortgages before we are a “real” banker. But with writing? With the arts? We struggle. …
Jul 18 2012
As many of you know, last week I was blessed enough to get to present at Thrillerfest, which is a conference held by the International Thriller Writers in the heart of New York City. What a blast and a WONDERFUL conference! If you ever get an opportunity to go, take it. Yet, now that I’m …
May 07 2012
Last week, we talked about how The Big Six is Dead. So what now? The future seems uncertain for many in the industry. Those who insist on clinging to outdated ways are bound to fall into anachronism. As I like to say, either we are architects of change or artifacts of change. The only real …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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