Nov 25 2014
Twitter often gets a bad reputation from people who don’t understand it or don’t know how to use it to its full potential to build an author platform. If we’re misusing it or not using it to its full potential, not only will it not help us, but we also won’t be having any fun.
Jun 25 2014
What is a “friend?” That’s a good question. One of my personal peeves about The Modern Age, is that English is a very rich language and too often words are employed as a synonym when they aren’t. A HUGE bugaboo? A 13 year-old girl cannot be mature unless maybe she survived a concentration camp or …
Mar 10 2014
We have to remember the distinction between a business and a human being. When humans start “marketing themselves” it drifts into Creepy Land. Bluntly, it makes me feel like I need fishnets, heels and a red light that hides my smile lines. Or maybe I need to take up juggling fire while wearing a costume and swallowing swords.
Mar 03 2014
Social media doesn’t work. Blogging doesn’t sell books. We’ll have to put out massive amounts of time and effort for no pay-off. We’ll have to learn HTML and how to manipulate algorithms to succeed and this is all for nothing. If we blog, we must write Pulitzer-quality content, but don’t bother. No one will read it, anyway.
Feb 05 2014
Craft, the industry, our process, our research are our tools for our art, but they ARE NOT our art. Readers, or potential readers ARE NOT interested in the tools of our trade, rather they want to see how we USE those tools. Regular people (readers) are interested in the art, which is merely the unique “set of eyes” that permits writers to see what others can’t (but secretly wish they could).
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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