Mar 14 2012
On Monday’s post we talked about the importance of craft in the new paradigm, yet there seems to be some assumptions floating around that I feel are flawed, and we need to talk about those today. We are artists, and the ONLY one who can develop and mature an artist is…the artist. We are …
Mar 07 2012
Being the social media expert for writers has been an interesting experience. I recall when I first started teaching social media, most writers refused to use e-mail. I used every shiny thing I could think of to convince writers that social media wasn’t the devil, it was actually going to be the key to our …
Mar 02 2012
I have been involved with using social media to build platforms for a few years now, which means I’ve had a unique opportunity to see what works and what doesn’t and what fails horribly. I choose to base my teachings off simple core truths that withstand the test of time. To me, social media has …
Feb 29 2012
Yesterday, one of the commenters asked my thoughts about introverts on social media. At first glance, it seems that social media, social networking and social platform-building is a job made in heaven for the extrovert. Well, yes and no. Actually, each personality brings a unique skill set to the table. The terms “extrovert” and “introvert” …
Feb 28 2012
Hey, there! I know it’s only Tuesday, but today I am doing something a little different. I know that I’m tough with you guys about trying new things. What is it I say? “Nothing great happens in the comfort zone.” Wait. I probably poached that off NYTBSA Bob Mayer. Anyway, the sentiment remains. We don’t …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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