Oct 26 2011
Last week, we talked about the bright side of using metrics. Writers tend to go pale and look for the scotch when someone mentions analytics. Yet, if we don’t ever look to a standard of measure, then we can float around aimlessly, wasting valuable time on busy-work. We have better things to do than focus …
Oct 19 2011
Okay, yesterday Literary Agent Rachelle Gardner had a blog post that promptly scared the bejeezus out of a lot of writers. I’m here to help you guys understand that Rachelle is actually on our side, and the idea of numbers should not scare you. Numbers can be a writer’s best friend. They can keep us …
Oct 18 2011
Image by Garda / Flickr Happy Tuesday, my peeps! Today I am guest posting for Jane Friedman, contributing editor of Writer’s Digest Magazine, so I hope you will join me there. Here’s a taste… Three Blunders that Can KILL Your Author Platform The digital age author has more opportunities than any writer in the history …
Oct 12 2011
Welcome to WANA Wednesday, based off my #1 best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. My social media methods are all about authentic human connections. I am also a strong supporter of working smarter, not harder. We need to work together to have …
Oct 05 2011
I know we are supposed to be talking about the third person you need to know to be successful on social media–the Salesman. But, over the weekend my Great Aunt Iris (who might as well have been my grandmother we were so close) slipped into a coma and then passed away on Sunday morning. She …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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