May 02 2018
It’s only human to want a drive-thru breakthrough, a dream in a box, the winning lotto ticket to life. Yet, I posit instant success is about as healthy as instant rice (and just as suspicious). To achieve anything remarkable, it’s critical to become an OUTLASTER (a term I learned from Craig Groeschel, who happens to have …
Apr 30 2018
There is one word known to strike fear into the hearts of most writers. Synopsis. Many of us would rather perform brain surgery from space using a lemon zester and a squirrel than be forced to boil down our entire novel into one page. Yes one. But alas we need a synopsis for numerous reasons. First and …
Apr 09 2018
A platform offers major advantage when it comes to selling books. Before social media, non-fiction authors had an edge. These authors already had an existing audience by the time their books were ready for sale. Novelists, conversely, found themselves relying on a lot of pure luck, prayer, and alignment of the stars. The fiction author …
Feb 21 2018
Genre matters. Genre is the foundation for longevity, building a loyal fan base and also the key to unlocking all the other plot bunnies (other genres/story ideas) we’ve been dying to try out. Regardless of the publishing path we choose, genre focus is the game-changer that transitions us from published authors to powerhouse brands. Hello, …
Jan 04 2018
We are now in 2018 and the months ahead are like a fresh notebook. January marks a new start, another chance to go after our dreams and goals. It is human to long for success, yet success can be highly vexing and even more elusive. Why? Simple. We must understand the success paradox or all our …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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