Aug 23 2018
Those who’ve followed my blog long enough know I’m no fan of the Schrodinger’s Writer Game. Is the writer real or unreal? What IS a real writer? For ages, we quibbled that a real writer had an agent. A real writer scored a legacy publishing deal. One had to pass the NYC gatekeepers to be …
Jul 24 2018
How many times have we been told we should be targeting our readers, audience, and customers? Am I the only one disturbed by this advice? Targeting seems like it should involve a Predator Drone…or at least a trebuchet. For the record, I imagine many authors would view sales (and targeting) with far more enthusiasm if …
Jul 18 2018
Today we’re tackling author newsletters. Do we need one? Do they sell books? Does a human sacrifice help? Oops. Last time I posted at length about sales, namely what it is, what it isn’t, and why we shouldn’t be afraid of it. Science proves that, the better writers are at sales, the more books they sell. Sort …
Jun 26 2018
Yes, I know the title is total click-bait, but GOOD. It means you’re here and might even read on. I may be the only person who thinks this: Stop lying! Everyone knows you’re a fraud (fake, poseur, hot mess, etc.). Or, perhaps I am the only one willing to admit it, on-line, in words, preserved for posterity…or …
Jun 21 2018
FREE! For the love of all that is chocolate, free us from FREE! *takes soothing breath* I’ve been blogging for over ten years, a witness to the terrifying and extraordinary changes in publishing. Initially, I was NO fan of self-publishing because entropy is alive and well…even with books. I knew once we opened Pandora’s Publishing, …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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