Feb 02 2018
Yesterday we talked about great stories and why the world craves them and needs more of them. It’s easy to assert the world needs more great stories, but how do we go about writing them? Glad you asked. Great stories that endure for generations are not the result of whim, accident or even a lot …
Feb 01 2018
Imagination is fundamental to success in, well, pretty much everything. Yet, strangely, many thought-leaders and experts are pushing humans to hone skills that robots can do a billion times better and faster (like working 24/7). Problem is, if we train like robots, think like robots, and act like robots, we’re doomed to be replaced by …
Jan 25 2018
Cait here. I know, I know. I mention the word ‘memoir,’ and we get nightmare visions of Snookie’s autobiography prominently positioned on a table at the front of Barnes & Noble with New York Times Bestseller emblazoned on the cover. I could reduce you all to a mass of existential angst and tears of futility …
Jan 12 2018
Ah, the book business. So many shifts and changes since the day I set out to become a novelist…and ended up a social media expert, blogger, teacher and self-appointed author crusader. I’ve dedicated millions of words and countless hours of research to guide y’all through the massive changes in the publishing industry. My goal was …
Jan 04 2018
We are now in 2018 and the months ahead are like a fresh notebook. January marks a new start, another chance to go after our dreams and goals. It is human to long for success, yet success can be highly vexing and even more elusive. Why? Simple. We must understand the success paradox or all our …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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