Feb 29 2012
Yesterday, one of the commenters asked my thoughts about introverts on social media. At first glance, it seems that social media, social networking and social platform-building is a job made in heaven for the extrovert. Well, yes and no. Actually, each personality brings a unique skill set to the table. The terms “extrovert” and “introvert” …
Feb 28 2012
Hey, there! I know it’s only Tuesday, but today I am doing something a little different. I know that I’m tough with you guys about trying new things. What is it I say? “Nothing great happens in the comfort zone.” Wait. I probably poached that off NYTBSA Bob Mayer. Anyway, the sentiment remains. We don’t …
Feb 08 2012
As many of you already know, historically, novelists have endured a mind-numbing failure rate. Even up to 2007, traditionally published novelists only had a 1 in 9 chance of ever seeing a second book in print. Most writers failed to sell through their print run (per BEA statistics) and had to return to the day …
Feb 03 2012
A couple weeks ago, I had a post about how to sell fiction. We explored the WHY behind the BUY. The same tools that will sell car insurance or bank accounts won’t work for selling books. Fiction is emotional, and often we will purchase based off feelings. This is why likability on social media is …
Jan 18 2012
A couple weeks ago, I started The Road to Success series with The Road to Success Part One–What Kind of Author are You? Then I apparently saw something shiny, and so last week we talked–passionately–about Blog Trolls. How to spot them and how to handle them. Thus, I thought it would be a nifty idea …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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