Tag: author platform

We Are Not Alone–Vol. 1

Hey, there! I know it’s only Tuesday, but today I am doing something a little different. I know that I’m tough with you guys about trying new things. What is it I say? “Nothing great happens in the comfort zone.” Wait. I probably poached that off NYTBSA Bob Mayer. Anyway, the sentiment remains. We don’t …

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Bookstores are Closing & Amazon is Expanding–Want a Sure Bet in an Uncertain Future?

As many of you already know, historically, novelists have endured a mind-numbing failure rate. Even up to 2007, traditionally published novelists only had a 1 in 9 chance of ever seeing a second book in print. Most writers failed to sell through their print run (per BEA statistics) and had to return to the day …

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10 Ways to Improve Your "Likability Quotient"

A couple weeks ago, I had a post about how to sell fiction. We explored the WHY behind the BUY. The same tools that will sell car insurance or bank accounts won’t work for selling books. Fiction is emotional, and often we will purchase based off feelings. This is why likability on social media is …

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The Road to Success Part Two–Understanding the Why Behind the Buy

A couple weeks ago, I started The Road to Success series with The Road to Success Part One–What Kind of Author are You? Then I apparently saw something shiny, and so last week we talked–passionately–about Blog Trolls. How to spot them and how to handle them. Thus, I thought it would be a nifty idea …

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Why Traditional Marketing Doesn't Sell Books

Ah, it’s the last WANA Wednesday of 2011, and we are careening toward 2012. There are all kinds of writers and all kinds of paths to publication these days, but the down-side is that the competition is growing exponentially by the day. Many writers who would have simply made a resolution to query an agent …

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