The world is changing faster than any of us can keep up, and publishing is certainly not immune. Yet, one constant remains. There are only two ways to sell lots of books–good book and word of mouth. Period. Book trailer, bookmarks, giveaways, and flare are fun, but are certainly not major drivers of book sales. …
Tag: author platform
Oct 19 2011
Numbers Are Our Friend–Writers and the Wild World of Metrics
Okay, yesterday Literary Agent Rachelle Gardner had a blog post that promptly scared the bejeezus out of a lot of writers. I’m here to help you guys understand that Rachelle is actually on our side, and the idea of numbers should not scare you. Numbers can be a writer’s best friend. They can keep us …
Share this:
Oct 18 2011
Three Blunders that Can KILL Your Author Platform
Image by Garda / Flickr Happy Tuesday, my peeps! Today I am guest posting for Jane Friedman, contributing editor of Writer’s Digest Magazine, so I hope you will join me there. Here’s a taste… Three Blunders that Can KILL Your Author Platform The digital age author has more opportunities than any writer in the history …
Share this:
Oct 05 2011
The Right Way, the Wrong Way & the Smart Way
I know we are supposed to be talking about the third person you need to know to be successful on social media–the Salesman. But, over the weekend my Great Aunt Iris (who might as well have been my grandmother we were so close) slipped into a coma and then passed away on Sunday morning. She …
Share this:
Oct 04 2011
Dr. Twuth–Friends Don't Make Friends Eat Spam
Dr. Twuth–Because social media shouldn’t make you want to punch kittens. Welcome to Tuesdays with Dr. Twuth, here to answer all your questions, problems and concerns about social media. Since social media (done properly) involves interacting with other humans, it is just a good plan to have an advice column handy to help navigate the emotional …
Share this:
International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →Buy This Book Online
