Jun 21 2018
FREE! For the love of all that is chocolate, free us from FREE! *takes soothing breath* I’ve been blogging for over ten years, a witness to the terrifying and extraordinary changes in publishing. Initially, I was NO fan of self-publishing because entropy is alive and well…even with books. I knew once we opened Pandora’s Publishing, …
Feb 01 2012
Last week in What’s the Problem with FREE!? we talked about how giving away FREE! downloads of our books can actually do more harm than good. I also gave an example of the software company that refused to offer anything for FREE! back in the dot.com boom in the 90s when all the competition …
Jan 25 2012
FREE! is so powerful few of us can resist. In fact, I would be so bold as to say that FREE! is what gave the indie and self-publishing movement the traction to become the wide-sweeping change we see today. FREE! finally leveled the playing field between the traditional and the non-traditional industries. So if FREE! …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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