Aug 25 2014
Attention spans are shrinking. The average time spent on a website is roughly 3.5 minutes. I’d wager most people give a website less than 10 seconds to catch their attention and that 3.5 minutes only applies to those browsers who happen to stay. We can apply these business lessons to our writing, because we writers also have something to sell.
Aug 22 2014
Those in writing for the wrong reasons (make a quick buck) abound. Some succeed but they’re rare. Most of us do this writing thing because of LOVE. We love to write, to teach, to share, to tell stories. We are explorers who can venture into the human mind or into galaxies never before imagined. And no matter where we go, there is coffee. That’s a perk *bada bump snare.*
Aug 18 2014
Givers love to give. Comedians live to make others laugh. We love it so much we’re often blind to when we are empty and the darkness is there to pounce when we’re at our lowest.
Aug 13 2014
I staggered inside and sat at the table. Though moments earlier, I’d been feeling a lot better, I suddenly began to wheeze. The peanut butter sandwich left on the table three feet away from me was causing me to react. I took more Benadryl and went to the bedroom until Hubby could decontaminate the kitchen of all the peanut butter.
Aug 06 2014
The weird thing about the new paradigm of publishing is the Digital Age Author is a very different creature. She might be a single mom trying to squeeze in a couple hundred words before the kids wake up or a husband struggling to fit in a writing burst during a lunch break. It can be a dad striving to finish his book while still caring for his family. Maybe it’s a retired person balancing living a dream of writing while caring for grandkids.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →
