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Tag: marketing for authors

Targeting Readers: Audiences Have Evolved & So Should Marketing

How many times have we been told we should be targeting our readers, audience, and customers? Am I the only one disturbed by this advice? Targeting seems like it should involve a Predator Drone…or at least a trebuchet. For the record, I imagine many authors would view sales (and targeting) with far more enthusiasm if …

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The Evolution & Devolution of Sales: Why Your Books Aren’t Selling

Sales can be one of the most terrifying words in the English language. If one happens to be a creative professional, let’s just multiply that fear level by ten…or a thousand. In fact, many writers long to sign with legacy publishers for the sole reason they believe a major publisher will tend to all that …

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