As publishing changes, writers too are being forced to evolve or go extinct. It’s nothing personal. Just reality. Arguing with it is about as pointless as arguing with a Category 5 hurricane that is about to make landfall. Writers are deluged with two words, platform and brand until they just plain want to bang their heads against the wall.
Tag: readers
Aug 18 2010
Three Steps to Fan Page Awesomeness
If you are planning on being published, you must have a fan page. Sorry. Whether we like it or not marketing is part of the job description. I know most of us would rather have brain surgery with a KFC spork than have to self-promote, but that’s the cold hard truth. Anyone tell you different and they are lying or selling something.
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Aug 11 2010
WANA Wednesday—It’s a Pen Name, Not Witness Protection
Am I against pen names? NO! But I do advise that you take a moment and ask some important questions first. If I the magic genie could wave a wand and GUARANTEE that in three years you would be an international success, would you still want the pen name?
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Aug 04 2010
WANA Wednesday–Baby Steps to Big Success
This lesson is foundational for social media success. When you buy my book, you will quickly see that I focus far more heavily in what and how you post than I do on the technology. Why? Because social media changes so quickly it will give your brain whiplash. You will never keep up unless you want a career in social media. Even then…trust me. You will never keep up. So don’t try to.
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Jul 27 2010
Blogging–Just Part of the New Job Description
So let’s be clear. No we do not have to blog, but we will be competing against authors who do. Is it possible to become a success without a platform and a blog following? Sure. It is also possible to win a million dollars playing scratch-offs, but I wouldn’t say that purchasing tickets counts as wise financial planning.
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
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