Jul 20 2010
I created We Are Not Alone to make learning about social media marketing fun. Sort of like when you get a traffic ticket and have to take Defensive Driving…why not take Comedy Defensive Driving? My goal is to change your habits, not your personality. I assume most of you aren’t doing this writing thing until your dream of working in sales pays off. No? No one? Cool!
Jul 07 2010
By continual personal and positive interaction, an author can influence groups of people to extend her marketing influence. How? She has recruited her fans and followers to be part of her team. Book sales and promotion have now become a collective endeavor.
Jun 25 2010
Writing is more than word count, although you do have to sit your butt in a chair and get it done. Crappy writers never run out of drivel to put on a page. The great writers are always working even beyond the desk chair. They read, watch movies, eavesdrop and their minds are only gently tethered to this plane.
Jun 15 2010
Genuine promotion that really will speak to others. Most people will feel the need to reciprocate if we do something authentically kind. Our motive should always be pure—do something authentically kind—because people can smell manipulation from a mile away, and who likes being manipulated? No one.
May 25 2010
Your mission statement, like most businesses will evolve and change. It isn’t set in stone. But it will position your mindset and it will strip away your excuses. But most of all, a mission statement will help you maintain your creative focus.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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