I have been involved with using social media to build platforms for a few years now, which means I’ve had a unique opportunity to see what works and what doesn’t and what fails horribly. I choose to base my teachings off simple core truths that withstand the test of time. To me, social media is not …
Tag: service above self
International Association of Professional Writers & Editors
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Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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