Dec 02 2015
The difference in mediocre and magnificent is always in the details. In doing the work others don’t want to do.
In a world of equally good books, readers will default to the writer they know and recognize over the awesome writer (books) they’ve never heard of. It is up to us (the rainmakers) to make it rain.
Feb 11 2015
These three professional blunders can hang on like the smell of dead fish and stink up our author career, so avoid them at all cost. I understand that many of you who follow this blog are new, so if you’ve made one of these mistakes, you’re learning. We all oops (especially in the beginning), so don’t …
Jan 26 2015
Persistence is a wonderful trait. Persistence is noble. But persistence can look a lot like stupid.
Apr 21 2014
My opinion is we’re seeing a bubble burst that looks a lot like what happened to the dot.coms. Social media has reached an asymptote (not many “drastically new” features to add). Unless Facebook does something EPICALLY STUPID, it will probably remain. Same with Twitter. Fad frenzy has normalized and this new way of interacting has integrated into our culture.
Apr 02 2014
This is empirical “proof” that yes, we parents were correct. Toddlers do drain energy. This also “proves” that children, as they get bigger, drain even MORE energy. Think how fast a 98 oz. margarita would chill your tamales (being “Tamale Mom” and “Tamale Dad”) and this explains why teenagers drain energy faster…unless the 98 oz margarita, um teenager wants to date or wear too much makeup and that will temporarily heat the tamales, er parents.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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