Jan 20 2015
Personally, I can think of no larger waste of time than researching and reading and spending countless hours crafting a wonderful book of 60,000-110,000 words and then? No one knows the book exists so few people ever read it, enjoy it or are changed by the author’s story.
Jan 14 2015
For the last couple posts, we’ve been talking about how to use Twitter effectively. Too many writers are like Stormtroopers—lots of shots fired tweets that hit NOTHING. I can admit, when I got on Twitter (when it was invented) I didn’t get it. I would—KID YOU NOT—freak out when people I didn’t know followed me. WHAT? Are …
Jan 12 2015
Yes, we know you have a book to sell…really. Using Twitter as a free and easy way to spam people is annoying and grossly ineffective. It is also traditional marketing, which doesn’t sell books.
Jan 09 2015
One would think a lot of what I teach about social media (Twitter) would be self-explanatory, but hey…we live in a world where a box of frozen corn dogs has a warning that I need to REMOVE the corn dogs from the box BEFORE placing in oven. Hell, who KNEW? As a social media expert, …
Jan 05 2015
I would challenge every artist (or business) to step back and feel. Think about the customer FIRST and ego second. Money LAST.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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