Feb 28 2013
One of the reasons I encourage writers to blog and to read blogs is that you will find inspiration all around you. A dear friend of mine, Steve Tobak, has a MASSIVE blog following and is the business blogger for CBS, Fox Business and Inc. I love reading his posts about entrepreneurs because so much …
Feb 11 2013
Countless people aspire to be successful writers (The Many), but of all of those, only a small percentage will make it (The Few). Why won’t The Many make it? They get side-tracked and wander in circles in The Land of Good Enough. One of the largest problems with The Many? The Many believe in “Safety, first.” …
Jan 10 2013
Most of us, especially when we’re new, want our first short story to be a major contest winner or our first novel to be a runaway success. That’s natural. Of course, this is not reality for us mere mortals. Just like most of us never picked up a violin and magically busted out a flawless …
Jan 04 2013
Want to be a writer? Expect suffering. Lose your illusions and embrace pain. Writing is not always a glittery unicorn hug, and we don’t get what we wish for, we get what we work for. This profession is not for the faint of heart, namely because 1) it’s hard 2) it’s often under appreciated 3) …
Dec 05 2012
Nobody likes a braggart, but all of us want to brag…at least a little. As we writers move into the Digital Age publishing paradigm, we often find ourselves in the position of having to market. Ah, but here’s the pickle. If we toot our horns too much, we can risk turning others off. I’ve been …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →
