Apr 20 2010
Think ice cream stand in Alaska, hot coffee in Tuscon, mountain bikes in Wichita, KS. A tough sell and a very limited customer base. Just because everyone is saying FaceBook is hot and MySpace is passé in no way means you should listen to them. If you have to choose between going with your friends and going with your fans, I advise that you choose the fans if you desire to build a platform.
Apr 14 2010
But we need to permit readers into our lives as well. If all our actions tell readers to “Keep Out”–that this is a “Writers Only” group, then we can’t be shocked when we fail to connect.
Apr 02 2010
So you may think the jerk in your writing group serves no purpose, but he does. He is there to rub and rub and rub and rub on you….until you build a callous. Publishing is brutal, and the thicker our skin, the better the chances we survive and thrive
Mar 21 2010
If you are writing a novel, you need to leave any kind of edit for once you have finished the entire first draft. Breathe. Get a paper bag. You will be okay. Just trust me.
Mar 12 2010
The author must first have a hook that makes the reader want more, and then create a protagonist who possesses a story-worthy problem that makes us desire to spend the next 80-100,000 words giving a crap…without tipping over in the TDTL category (Too Dumb to Live). On top of that, there is pace, tone, POV, characterization, etc.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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