Welcome to the fourth installment of Twitter Tuesday. In the spirit of Twitter, this blog will be short and sweet and to the point. The tips offered here are all based off my best-selling book We Are Not Alone–The Writer’s Guide to Social Media. If our goal is to build an author platform in the thousands to tens of thousands, then we will have to approach Twitter differently than a faceless corporation or even the regular person who does not possess a goal of becoming a brand. This blog will help you rule the Twitterverse without devolving into a spam bot.
This Week’s Fail Whale–The Zombie Tweeter
The Zombie Tweeter is a close cousin of the Self-Centered Twit. This is the Tweeter whose account rises from the dead every couple months, and generally coincides with when this person decides to blog. Feeling badly about neglecting his blog to keyboard dust-bunnies and spam bots…
I so lick your blog. Is beste infermentation ever. Come you see me at zanex_cheap_purses.com
Feeling badly, this Tweeter decides to blog after four months away. He rises from the dead only long enough to announce that he has posted some, “Ramblings about musings” on his blog.
I know things happen. Life can get in the way. But if we only log in once a week or once a month, we cannot expect to get much out of Twitter. Why? We haven’t spent enough time among the living to create relationship. Relationship is the fuel that drives the Twitter engine. The more relationships, the more power.
Twitter Tip–Use the Rule of Three to Create Relationships
Now that we have talked about the Zombie Tweeter who rises every few months from the dead, we have to address the core question, “How much time do I need to spend on Twitter?”
We don’t have to spend all day on Twitter to build a meaningful platform. Even if you only tweet 3-10 times a day, you will be shocked how fast your platform will grow.
It’s all about what you are doing when you’re on Twitter. Are your actions meaningful?
Think of it like going to the gym. We can arrive wearing headband and legwarmers and linger near the juice bar, wander to the treadmill, maybe use some weights, chat with the trainers…and it takes two hours to get a “workout.” Or, we can jump on the Stair Master and crank that baby up until we sweat and have a real workout in 30 minutes. The trick is to focus and intensity. My trainer reminds me of this principle every Monday and Thursday.
On the flip side, we don’t have to work out four hours a day to be fit and healthy. We don’t have to tweet 100 times a day to create a meaningful presence.
For Twitter, I recommend my Rule of 3. Twitter can be broken into three parts–Conversation, Information and Reciprocation. When I get on Twitter, I often will post the link to my blog–Information. Then, I actively look for some piece of information I can RT (retweet)–a fellow writer’s blog, an article, or information about another writer’s book release. RT this kind of content takes care of Information and Reciprocation simultaneously.
Once finished with those, I actively look for someone who might need a cheering up, a word of encouragement, etc. For instance, I scan the #writegoal for a new person I can cheer on or congratulate for making her goal. This is Conversation. Conversation is important. It distinguishes us from the “bots” who are just churning out link after link. Yes, it is okay to talk about the weather or what we are having for breakfast. It helps others have an easy way to start a dialogue. If that is all we talk about? Then we have a problem.
A proper balance of Information, Reciprocation, and Conversation will help you make meaningful connections and give your platform deep roots that will withstand the test of time.
Thanks to K.B. Owen, we have a site with the Top 40 # Hashtags for Writers. K.B. is a loyal reader and commenter, and she went out of her way to find and provide this information. Yay!
Tweet ya later!