Sep 02 2011
Happy Friday! Well, it’s a holiday weekend, so I figured we’d have some fun. I posted this argument at the beginning of the year and it generated a lot of cool discussion. There have been a lot of changes in publishing, so I figured it would be entertaining to revisit the debate. About what? Self-publishing. …
Aug 31 2011
Two weeks ago, I introduced you guys to the WANA Theory of Book Economics and explained why traditional marketing doesn’t sell books. Books are not like cups of coffee or breakfast cereal, and thus they require a different approach. Writers are unique as well. Since we are responsible for producing the product, we need a …
Aug 30 2011
Welcome to Twitter Tuesday with Dr. Twuth. The tips offered here are all based off my best-selling book We Are Not Alone–The Writer’s Guide to Social Media. If our goal is to build an author platform in the thousands to tens of thousands, then we will have to approach Twitter differently than a faceless corporation or even the regular person …
Aug 29 2011
Fiction is a tough gig. There are so many things that have to be developed, crafted, balanced, and brought to completion. Plot, setting, character, dialogue, arc, POV—it can get overwhelming. It is very easy to lose sight of the conflict and then our story gets stuck in the literary dolrums. Bad juju. Two elements drive all great stories—character …
Aug 26 2011
Today is Free-for-All-Friday, and thus is my choice. I was skimming through some earlier posts and came across this one…that cracks me up even now. So, I thought I would post again for the benefit of the newbies and to give my loyal followers a good laugh. Come on, you know this still makes you …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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