Feb 28 2011
Anyone in publishing will tell you that one of the most important parts of your novel is the beginning. As an editor I hear, “Oh, but wait until you get to the good part on page 50. This is all the lead up.” Um, no. Doesn’t work that way. You might have a humdinger …
Feb 25 2011
(Photo courtesy of johnlund.com) This weekend I am teaching social media at the DFW Writer’s Workshop Conference at the American Airlines Center. I have to say that I have attended quite a few conferences, and the DFW folk have been the best, hands down. If you aren’t going to this year’s, sign up early for …
Feb 23 2011
Welcome to WANA Wednesday, based off my best-selling book, We Are Not Alone–The Writer’s Guide to Social Media. There are a lot of different ways to do social media. My WANA methods rely heavily on learning to be part of a team, and, as we have discussed before, this is very contrary to traditional marketing. …
Feb 22 2011
Welcome to the sixth installment of Twitter Tuesday. In the spirit of Twitter, this blog will be short and sweet and to the point. The tips offered here are all based off my best-selling book We Are Not Alone–The Writer’s Guide to Social Media. If our goal is to build an author platform in the thousands to tens of thousands, then we will …
Feb 21 2011
What is the one ingredient we MUST include to have great fiction? CONFLICT. No conflict, no story. One of the biggest stumbling blocks I see in new writers is that they fail to understand the difference between authentic conflict versus a bad situation. Bad situations do not make good fiction. Bad situations are boring …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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