Dec 04 2019
The only remaining way to sell books off the Internet (unplugged) is through the quality of the story. Problem is, when I began as an editor almost twenty years ago, the samples I received were trying to pass a NY gatekeeper. Now? Most wouldn’t pass 7th grade English.
Nov 21 2019
We are wanting them to READ. If we want them to read, the we need to make sure we’re valuing their limited time by offering them an escape…not a migraine. I hate saying this, and honestly never believed I ever would. But if writers would do these three things, you would outpace probably 95% of what is for sale.
Sep 11 2019
I still see authors hire ‘experts’ who dazzle them with promises they can’t keep and watch how they keep the customer compliant using a lot of worthless tech-speak (worthless, aside from creating panic attacks/fear compliance). Knowledge is POWER.
Aug 28 2019
Pay the booksellers. When the people you employ have to launch a petition to ask for a living wage, that’s a problem. Amazon capitalizes on those who fail to value the valuable. They poached the authors and they aren’t above poaching the best of B&N’s retail people and offering better PAY.
Aug 20 2019
The pitch is critical for book sales because it connects the consumer (reader) with our work. Sales is always, ALWAYS about the customer, and the essence of all sales is that it solves some sort of problem for the buyer. Books solve problems. Which one does yours solve? How? Why your book?
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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