I still see authors hire ‘experts’ who dazzle them with promises they can’t keep and watch how they keep the customer compliant using a lot of worthless tech-speak (worthless, aside from creating panic attacks/fear compliance). Knowledge is POWER.
Category: Publishing
Aug 28 2019
Pay the Bookseller! Why C.E.O. James Daunt Won’t Save Barnes & Noble
Pay the booksellers. When the people you employ have to launch a petition to ask for a living wage, that’s a problem. Amazon capitalizes on those who fail to value the valuable. They poached the authors and they aren’t above poaching the best of B&N’s retail people and offering better PAY.
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Aug 20 2019
Pitch Perfect: Can You Sell Your Story in ONE Sentence?
The pitch is critical for book sales because it connects the consumer (reader) with our work. Sales is always, ALWAYS about the customer, and the essence of all sales is that it solves some sort of problem for the buyer. Books solve problems. Which one does yours solve? How? Why your book?
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Aug 13 2019
In It to WIN It: How Committed Are You to Being a Successful Author?
When it comes to being successful in anything, one personal quality decimates everything else. The truly committed are who dominate the highest levels in…well, everything. Writing included.
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Aug 06 2019
Amazon Publishing: The Road to Conquest & How Bezos Razed New York
I speculated Amazon was waiting for the publishing industry to almost completely devolve. Only at that point would Amazon Publishing strike the coups de grace. That killing blow? Dean Koontz.
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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