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Category: Publishing

Targeting Readers: Audiences Have Evolved & So Should Marketing

How many times have we been told we should be targeting our readers, audience, and customers? Am I the only one disturbed by this advice? Targeting seems like it should involve a Predator Drone…or at least a trebuchet. For the record, I imagine many authors would view sales (and targeting) with far more enthusiasm if …

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Author Newsletters: The Good, the Bad & the PLEASE JUST STOP!

Today we’re tackling author newsletters. Do we need one? Do they sell books? Does a human sacrifice help? Oops. Last time I posted at length about sales, namely what it is, what it isn’t, and why we shouldn’t be afraid of it. Science proves that, the better writers are at sales, the more books they sell. Sort …

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Five Things Your Editor Hates About You

Editor, editors, writing, publishing

Harsh, I know. Alas, sometimes tough love is necessary for the greater good. Cait Reynolds here today, and what I’m about to reveal is the secret heart’s cry of pretty much every freelance editor (at least the ones that don’t just run manuscripts through Grammarly). Having worked as a freelance editor for many years, I’ve …

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Show Me the Honey: Three Ways to Bee Relentless

Last time we talked about this all too common word ‘busy’ and why it makes my left eye twitch. When I was writing this last post, I thought about the common idiomatic phrase we use: He was busy as a bee. I find it odd we’d choose to call bees busy. Bees are not at ALL …

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5 Reasons to Invest in Rest: Think Vacations are Pricey? Try Burnout

Careening toward a holiday weekend here in the States and…if I could ONLY rest. I need it, but there is so much to DO! *silent scream* Rest is crucial, yet is often undervalued, mocked and even punished in modern culture. Regardless of profession, the evidence is undeniable that our brains need a break. Taking time …

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