Sep 07 2016
Normally my blogs are all about telling y’all you are not a special unique snowflake. But yeah y’all are but don’t get a big head about it đ . We just need to discern the places we are not special (I.e. we all have to do the work) and figure out the places we are …
Sep 02 2016
We’ve all been there. When we started off with this brilliant story idea we just simply knew this was the one. This story we would finish. This time would be different. *insert screeching breaks* (pun intended) Then we hit a wall. We simply can’t seem to move forward no matter how hard we try. We …
Aug 31 2016
We should strive to never ever leave a logical spot to slip in a bookmark. No, we want to torture our readers and keep them up all night and sleep-deprived. We do this with conflict.
Aug 29 2016
Consumers and business models have all changed drastically in the past ten years. This demands that we as authors change as well. There were many elements we never had to think about twenty years ago. It was an agent/editor’s job to think about the consumer climate and whether or not our book would be something …
Aug 26 2016
Very often when I write about brand and platform, writers assume I am talking about promotion and marketing (ads) and that is not only a false assumption, it can be a fatal one. When we hop onto Twitter or Facebook and are barraged with book spam, a big reason it annoys us (though not the …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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