When it comes to your characters, make them lie. Make them hide who they are. They need to slowly reveal the true self, and they will do everything to defend who they believe they are.
Category: Uncategorized
Jan 26 2015
Writing, The Glamorous Life & Finding Balance in the Madness of Branding
Persistence is a wonderful trait. Persistence is noble. But persistence can look a lot like stupid.
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Jan 20 2015
Social Media is a Waste of Time for Writers—Hmmm, Think Again
Personally, I can think of no larger waste of time than researching and reading and spending countless hours crafting a wonderful book of 60,000-110,000 words and then? No one knows the book exists so few people ever read it, enjoy it or are changed by the author’s story.
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Jan 16 2015
Marketing, Social Media & Book Signings—Why NONE of These Directly Impact Book Sales
Also, if social media is so grossly ineffective, what explanation do we have for the MASSIVE power shift from BIG NYC publishing to indie and self-published authors now 1) making a reasonable second income 2) making a decent enough living to finally write full-time 3) nontraditional authors taking up an increasing portion of major bestseller lists like the New York Times and USA Today and 4) the major inflation of fiction writers now making six and seven figures?
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Jan 14 2015
Why Writers Should Use Twitter (and HOW to USE It Effectively)
For the last couple posts, we’ve been talking about how to use Twitter effectively. Too many writers are like Stormtroopers—lots of shots fired tweets that hit NOTHING. I can admit, when I got on Twitter (when it was invented) I didn’t get it. I would—KID YOU NOT—freak out when people I didn’t know followed me. WHAT? Are …
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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