We need to have a different kind of self-awareness when we decide to go pro at anything. We can’t afford the mindlessness of mediocrity. We can’t afford day after day of being reactive and permitting life to happen TO us.
Category: Uncategorized
Jan 10 2017
Selling Books—The Struggle is REAL but Not New & What to DO!
Publishers have always struggled to help authors create a brand. This is NOT a new thing…
Share this:
Jan 05 2017
Psychology of the Hater—Using our Naysayers to Fuel Greatness
If everybody loves us we are doing something wrong. We are blasé. We are the mediocre middle and nobody cares or even notices the mediocre middle.
Share this:
Jan 03 2017
Author Animal Farm—New York GOOOOD, Self-Pub BAAAAAAD
Okay at first I wasn’t going to say anything regarding the latest Let’s Bash Self-Publishing rant over at HuffPo, but (like all “real” writers) I am in the business of serving my audience—YOU—what you want to hear and after about the tenth person who sent me Laurie Gough’s Self-Publishing—An Insult to the Written Word, I …
Share this:
Dec 30 2016
Generation Author Snowflake & The High Cost of Instant
Technology always changes our reality and there are inevitable growing pains that go part and parcel with any innovation. Every meaningful advance always has social consequences. Always. From the Gutenberg Press to the Model-T to electric lighting humans have had to adjust, shift and learn to balance great benefits with never before encountered consequences. With …
Share this:
International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →
