Oct 17 2012
I feel my approach to social media is a lot different than other experts. I strive for a holistic approach. On Mondays I blog about craft to help you guys produce the best “product” possible and, often, on Fridays, I talk about the writer human and give tips for how to develop the character of …
Jun 18 2012
Actual photo of me trapped in an elevator with a 2 year old with an injured hand. THAT is conflict. One of the hardest concepts for new writers to understand is the antagonist. I have even gone through great lengths to teach about the antagonist and his/her many faces. We have what I call the …
Apr 18 2012
Last summer I wrote a rather controversial post The WANA Theory of Economics. I explained why traditional marketing doesn’t sell books. Oh, don’t get me wrong, it will sell some books, but it lacks the ability to mobilize the fat part of the bell curve–that HUGE population of folks who would normally not define …
Apr 13 2012
Writers are no strangers to stress. Many of us work full-time day jobs and write, or we balance a family and write, or we balance a family, a day job, and school, and write. There is just so much to keep up with, and few of us are blessed enough to have a secret lab …
Feb 15 2012
Have you ever witnessed a car accident? Have you ever seen the accident coming before it even happened? I have. I recall being on a road trip to Florida and we hit a terrible rainstorm. The flooding was so bad that all the cars were slowing down to maybe ten miles an hour so as …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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