Jan 25 2012
FREE! is so powerful few of us can resist. In fact, I would be so bold as to say that FREE! is what gave the indie and self-publishing movement the traction to become the wide-sweeping change we see today. FREE! finally leveled the playing field between the traditional and the non-traditional industries. So if FREE! …
Dec 05 2011
Now that NaNoWriMo is behind us, it is time to take a hard look at the 50,000 or so words we wrote. Is it really a story? Or is it 50,000 worth of organic goo that we can maybe perhaps grow into a story? Maybe some of you didn’t participate in National Novel Writing Month, …
Oct 31 2011
Happy Halloween! Today, I have a special treat for you guys. We have been talking about structure for the past few weeks and one of the greatest resources available to writers is James Scott Bell’s Plot & Structure. But, we can talk more about structure tomorrow. Few holidays offer such a rare opportunity to rufie …
Aug 31 2011
Two weeks ago, I introduced you guys to the WANA Theory of Book Economics and explained why traditional marketing doesn’t sell books. Books are not like cups of coffee or breakfast cereal, and thus they require a different approach. Writers are unique as well. Since we are responsible for producing the product, we need a …
Aug 24 2011
Last week I exposed why traditional marketing doesn’t sell books. Sorry. I didn’t make the rules. Anyone in publishing more than a minute will tell you that the only way to sell books is 1) good book and 2) word of mouth. Ads, commercials, trailers, mailers, bookmarks have minimal effect on the overall sales numbers. …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →
