700 results for author brand

Branding for Authors—When Do We NEED Marketing & Advertising?

Okay so last time we talked about experts and why we need to be careful who we are listening to. Sure some “experts” are really predators. Others mean well, they just aren’t a good fit for what an author needs. Here’s a simple truth that a lot of writers miss and this is so fundamental. …

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More than an Author? How to Become a Household Name–Branding 101

Welcome to WANA Wednesday, the day dedicated to making your social media experience more efficient and more enjoyable. Today we are going to talk a little bit about a writer’s brand. Want to become more than just an author? Do you want to be an icon, a household name like Stephen King or Nora Roberts? …

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Neurodivergent Authors: Not Lazy or “Broken”

Being neurodivergent can give us major advantages as authors. That said, there are plenty of challenges that can go with our “gift.”

On Writing: Why Mastery Should Matter to Authors

Mastery is a concept that many believe is subjective, especially when it comes to writing (novels in particular). There’s an insidious belief that what constitutes good or bad is a matter of popular opinion. Quality isn’t something we can measure.

Boutique Books: The Fall of the Mega-Author Titans

Boutique is BIG. Writers can curate content for a highly specific audience. Take any slice of society and an author can build a niche around that.