Genuine promotion that really will speak to others. Most people will feel the need to reciprocate if we do something authentically kind. Our motive should always be pure—do something authentically kind—because people can smell manipulation from a mile away, and who likes being manipulated? No one.
Jun 05 2010
Do you really want to be a successful author? OR Are you in love with the idea of being a successful author?
May 18 2010
Until it blows up or is taken off-line for good, it is going to be a super-powerful tool to help you succeed. I hear too many authors say, “MySpace is so yesterday. I’m on Facebook.” Well, okay, but you are shelving a very powerful tool for promotion, and we aren’t on there for fun, we are there to build a brand.
Apr 28 2010
Non-fiction and humor lend themselves to making good blogs and building an Internet following. But, for novels, many of the benefits of posting pieces of your novel break down, and I’ll explain why.
Apr 20 2010
Think ice cream stand in Alaska, hot coffee in Tuscon, mountain bikes in Wichita, KS. A tough sell and a very limited customer base. Just because everyone is saying FaceBook is hot and MySpace is passé in no way means you should listen to them. If you have to choose between going with your friends and going with your fans, I advise that you choose the fans if you desire to build a platform.
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What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.More info →
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- Quiet: Have We Forgotten to Be Still in a World That Never Stops? February 28, 2020
- Story Power: Why the Lecture? Why Can’t a Book Just Be a Book? February 17, 2020
- The Synopsis: Why Love Hurts & Pain Can Be Good for Our Writing February 14, 2020
- Barnes & Noble Puts Literary Classics in Blackface for Black History Month February 6, 2020
- Amazon Past Prime: Why Major Retailers & Publishers are Going it Alone February 3, 2020
- Don’t Advertise, PADvertise: Catch Readers With Their Pants Down January 14, 2020
- No Sales or Lackluster Sales: It Isn’t the Reader, It’s the Book…Really January 10, 2020
- FEAR: Why Humans Crave Stories That Scare Them January 6, 2020
- Penguin SOLD: Publishing, Change & Lady Chatterley’s Lover, Oh MY! December 30, 2019
About Kristen Lamb
Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.
Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.