All right. And now for something completely different. Self-publishing. I have stayed away from this topic, namely because, while I am an expert on building a platform for a self-published author, I am not even close to being an expert on self-publishing, itself. But I can offer my opinion, then you guys can add $2.50 …
Tag: entertainment business
Jul 27 2010
Blogging–Just Part of the New Job Description
So let’s be clear. No we do not have to blog, but we will be competing against authors who do. Is it possible to become a success without a platform and a blog following? Sure. It is also possible to win a million dollars playing scratch-offs, but I wouldn’t say that purchasing tickets counts as wise financial planning.
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Jul 07 2010
Are You Sending the Right Message? 3 Bad Habits that Can KILL Your Social Media Marketing
By continual personal and positive interaction, an author can influence groups of people to extend her marketing influence. How? She has recruited her fans and followers to be part of her team. Book sales and promotion have now become a collective endeavor.
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Jun 15 2010
The Most Effective Author Marketing Tool–Kindness
Genuine promotion that really will speak to others. Most people will feel the need to reciprocate if we do something authentically kind. Our motive should always be pure—do something authentically kind—because people can smell manipulation from a mile away, and who likes being manipulated? No one.
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Jun 05 2010
Writers–Do You Have the Right Stuff?
Do you really want to be a successful author? OR Are you in love with the idea of being a successful author?
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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