May 02 2012
The Reader of the Digital Age–Trust me, he won’t miss paper. Ah, the times they have changed. The year was 1983 and life was good. Summers filled with trampolines, swimming pools and evening walks to the snow cone stand. Cartoons were only on Saturdays, and if we stayed up too late playing Bloody Mary and …
Apr 16 2012
Want to know the secret to success? Quitting. Yes, you heard me correctly. And, if you’re a creative professional, it is in your interest to learn to get really good at quitting. Maybe you’ve felt like a loser or a failure, that your dream to make a living with your art was a fool’s …
Mar 07 2012
Being the social media expert for writers has been an interesting experience. I recall when I first started teaching social media, most writers refused to use e-mail. I used every shiny thing I could think of to convince writers that social media wasn’t the devil, it was actually going to be the key to our …
Feb 01 2012
Last week in What’s the Problem with FREE!? we talked about how giving away FREE! downloads of our books can actually do more harm than good. I also gave an example of the software company that refused to offer anything for FREE! back in the dot.com boom in the 90s when all the competition …
Nov 18 2011
Hey Gang! Happy Friday. For those who happen to read my blog, you know that most Wednesdays come with what I call The Mash-Up of Awesomeness. This is a list of links and articles I’ve found noteworthy enough to bring to your attention. On Wednesday, The Wall Street Journal reported that Penguin USA has officially …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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