);

Tag: marketing

R-E-S-P-E-C-T isn't FREE!!!

  Last week in What’s the Problem with FREE!? we talked about how giving away FREE! downloads of our books can actually do more harm than good. I also gave an example of the software company that refused to offer anything for FREE! back in the dot.com boom in the 90s when all the competition …

Continue reading

Why Writers Need a Platform

Today we are going to talk about platform. Platform, next to the actual writing, is simply THE most valuable asset we possess. Platform and content are the two things we control, and they are the largest determining factors as to whether or not we will have a successful writing career. Platforms offer us career stability …

Continue reading

The Right Way, the Wrong Way & the Smart Way

I know we are supposed to be talking about the third person you need to know to be successful on social media–the Salesman. But, over the weekend my Great Aunt Iris (who might as well have been my grandmother we were so close) slipped into a coma and then passed away on Sunday morning. She …

Continue reading

Social Butterflies Trump Worker Bees on Social Media–Meet the Connector

  There are a number of approaches to being successful on social media, but I have a confession to make. I am lazy. Really. If I gave into my nature, I am so lazy I could easily slip into a coma. Don’t let anyone sell you lies. Worker bees didn’t create the wonders of modern …

Continue reading

Dr. Twuth–Bots Make Me Bonkers

Dr. Twuth–Because social media shouldn’t make you want to drink heavily. Today we are going to switch the format just a little. Tuesdays are now simply, Dr. Twuth Tuesday. Why? Well, I am sure you guys have all kinds of social media questions and conundrums beyond the world of just Twitter, so my alter ego, …

Continue reading