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Tag: marketing

Maximizing Our Social Media Impact–Having the "Right" Friends

Yes this is really me with Sandra Brown (before the restraining order kicked in :P). And I look like a ghost who’s haunting her. Cell phone cameras. Ptth! Over the past couple of weeks, we have been talking about the unique nature of marketing books and the equally unique challenges this can present to writers…who …

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Self-Publishing–The "American Idol" of the Publishing World

Happy Friday! Well, it’s a holiday weekend, so I figured we’d have some fun. I posted this argument at the beginning of the year and it generated a lot of cool discussion. There have been a lot of changes in publishing, so I figured it would be entertaining to revisit the debate. About what? Self-publishing. …

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The Secret to Selling Books Part I–Let's Get Sticky

Two weeks ago, I introduced you guys to the WANA Theory of Book Economics and explained why traditional marketing doesn’t sell books. Books are not like cups of coffee or breakfast cereal, and thus they require a different approach. Writers are unique as well. Since we are responsible for producing the product, we need a …

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Marketing Fiction-Branching Out to Fresh Blood & Bringing New Readers "into the Family"

  Last week I exposed why traditional marketing doesn’t sell books.  Sorry. I didn’t make the rules. Anyone in publishing more than a minute will tell you that the only way to sell books is 1) good book and 2) word of mouth. Ads, commercials, trailers, mailers, bookmarks have minimal effect on the overall sales numbers. …

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The WANA Theory of Book Economics–Why Traditional Marketing Doesn't Sell Books

Welcome to WANA Wednesday, the day I dedicate to helping you rock it hard when it comes to social media and building an author platform. Last week I talked about the dreaded Spam Toad. I know sometimes it seems I am being critical in my blogs. I want any writer who has made these mistakes …

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